Many business people are willing to spend money to build a website to taste the power of selling online. Having paid dearly for an attractive website page and attracting potential buyers, oddly enough online sales figures are not encouraging even though they have great potential. Why is that?
It turns out that website promotion tactics have not been fully implemented and therefore it is necessary to study and know the ins and outs of website SEO in more depth.
What is Website SEO and the Benefits of SEO
Building a website for the sake of increasing online sales will end in vain if it is not optimized through SEO. Therefore, this strategy must be implemented with careful planning. Rather than learning it yourself, it’s much easier to entrust everything to a reputable SEO service company that carries a number of methods, whether it’s a white hat or a gray hat.
Then automatically the company will contribute greatly to increasing website rankings in search engines organically (naturally). The main products of this service are not limited to on page and off page optimization, but rather link building, development and design of quality websites and content writing services that are search engine friendly.
What is website SEO
SEO stands for the word Search Engine Optimization, which is a process or campaign to increase the “value” of a website so that it is easily found and seen naturally when typing certain keywords on search engine sites like Google. Therefore, a website must be given a “special blend” to be more friendly to search engine site services.
Determination of relevant and selective keywords is the main key for a website to be successful in an SEO campaign. Keywords are optimized as much as possible so that they are easily seen in search engine algorithms. According to a brief description from Google, SEO is assessed based on two basic areas, namely on-page optimization and off-page optimization. The two of them influence each other so that it is difficult to be separated.
On-page SEO optimization is closely related to the elements of a web page such as HTML code, textual content and images. While off-page SEO optimization is mostly closely related to backlinks, namely links or links to the web that are being optimized from other relevant websites. The success of the campaign depends on the method chosen, unfortunately many people make the wrong decisions.
Types of SEO Methods
After knowing what website SEO is, the next is the type of SEO method. SEO methods can be broadly divided into two methods, namely white hat and black hat. What are the foundations that distinguish the two? let’s discuss the same.
White hat SEO
The white hat method relies on a variety of techniques and methods to boost a website’s ranking in search engines without breaking the rules that are mostly set by Google. Most of the white hat techniques are in the form of high quality content development, restructuring and optimization of HTML websites, placing backlinks or links to targeted websites and supported by high quality content, procuring manual research that is easily accessible to search engines.
Black hat SEO
The black hat method relies on the weakness of the search engine algorithms so that a website gets high rankings. Most of the techniques and methods are in direct conflict with Google’s rules. Some of the techniques include link and text hiding (hidden link & text), cloaking, keyword stuffing and link spam.
The results of black hat SEO methods are much faster in search engine rankings, but effectiveness tends to be unpredictable and website rankings last only a short time. Meanwhile, the results of the white hat SEO method are stable even though it is a bit gradual in the ranking process, but it is much more durable in ranking. Therefore, choose a white hat instead of a black hat.
Apart from white hat and black hat, there is still a gray hat method which is called a combination of white and black without breaking Google’s rules. This method is often offered by SEO companies at a much more affordable price than pure white hat due to the lack of high-quality campaign activity. The effects of using gray hat on a website also vary, depending on a number of factors.
Based on the brief description above, it turns out that optimization has an important position on a website. Then, why do online businesses need to try it?
SEO benefits for online business
Digital competition has undergone dramatic changes in recent years, but SEO is still considered an important and effective marketing strategy. A neat and targeted SEO strategy has many great benefits, but only five of them have proven to give irrefutable results. Anything?
1. Boost visitors.
Websites in the top ranking position with specific keywords actually receive more impressions and clicks, it can be concluded that the top ranking position has a positive impact on increasing the number of website visitors. SEO focuses on title tags along with meta descriptions that contain relevant and informative keywords, which will later appear on search engine pages. Optimized descriptions and tags will boost traffic clicks that generate quality web traffic.
2. Return Of Investment (ROI).
The great benefit of SEO is that it provides quantitative results that can be tracked, whether it’s for ecommerce purposes or not. SEO service companies are able to track every aspect of strategy implementation, from increased rankings, traffic and conversions. Comprehensive analysis can see demographic information and other measures of visitors who interact with the website.
SEO service companies can also see a series of paths taken by visitors when completing a purchase on an e-commerce site. Thus you can find out the “main keywords” to make a purchase. Meanwhile, on non-e-commerce sites, the SEO service company will report all the valuable attributes to boost conversions as well as analyze strategy.
3. Cost effective.
SEO optimization is currently considered one of the most cost-effective marketing strategies because it targets visitors who are actively looking for products or services online. SEO is also very helpful for businesses to save on marketing costs for outbound strategies such as telephone deals.
It is true that bidding via telephone is still considered an effective strategy, but the costs incurred are much more wasteful, around 61 percent compared to inbound strategies such as SEO. The advantage of SEO is that it looks for target visitors who are actively looking for products and services, resulting in higher quality traffic than other marketing strategies.
4. Boost the “use value” of the website.
To make your website easier for search engines to navigate, SEO also makes your website easier for visitors to trace. As is well known, SEO aims to reset the site architecture and links so that all web pages are easier to find and browse. Not only makes it easier for search engines to find sites and pages, but makes it easier for users to find information on the site in question.
5. Brand awareness.
Because top rankings generate significant impressions, websites that dominate the top of the first page for a particular keyword will get more traffic. The positive impact of SEO is to boost popularity and brand awareness with regard to certain keywords. Generally, visitors think that the sites on the first page and in the top positions are much more trusted than others. The more pages and content that are ranked highest on a search engine, the more chances are that visitors will see content or the like related to the brand.
Thus the discussion about what SEO website is and its benefits for online business. We will both explore more deeply about this topic in the next article, stayed tuned with us.
Source : Apa itu SEO Website