Let’s get to know more about the meaning of SEM SMM SMO SEO and its benefits for a website. The internet has been seen as a promising prospect by all business people, from small, medium to large sectors.
In order to boost sales and get lots of new customers, they are also willing to spend to build an attractive website. However, it is just the beginning without magic touch, so it needs a perfect blend of SEM SMM SMO and SEO.
Understanding and Benefits of SEM SMM SMO SEO
A website feels “bland” without seasoning SEM SMM SMO and SEO. These four elements play an important role in ranking on search engines and provide added value for internet users.
If you don’t want to waste money building a cool classy website, you should know the meaning of SEM, SMM SMO and SEO.
What Is SEM SMM SMO SEO
1. What is SEM
Abbreviation for search engine marketing, is a type of internet marketing that deals with researching, submitting and positioning of a website in search engine search results in order to increase the number of visitors, whether natural or paid. SEM is not just an ordinary SEO but also brings various important elements to get more traffic, namely keyword research, competitive analysis, paid posting (paid listings) and a number of services from search engines.
SEM has a wider reach than SEO. If the main goal of SEO is to get better search results on search engines, then SEM aims to get targeted visitors from search engines through advertisements in the form of links on search results in addition to natural searches to get targeted visitors to the website.
2. What Is SMM
An abbreviation of the word Social Media Marketing is a free or paid method to get targeted traffic to a website by relying on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+ and other social media networks. It can be said that SMM is an effort to increase the “selling value” of a website through social media, whether it’s free or paid via advertising.
SMM is divided into two basic areas, namely Social Media Optimization (SMO) and Social Media Advertising (SMA). The main goal of SMO is to increase the number of targeted traffic to the website through social activities in cyberspace such as blogging, writing status updates on social media , engaging in group discussions, social bookmarking , viral, online reputation management, polling or user ratings, feedback, sharing and usage buttons. photo and video sharing sites.
Meanwhile, the main objective of SMA is to increase the number of targeted traffic on a website through advertising services from social media networks. This method requires website owners to pay for services so that promotional ads appear on social media pages for all users in order to increase “selling value” and followers (followers).
3. What is SMO
Abbreviation of the word for Social Media Optimization, which is a method of increasing the amount of targeted traffic to a website via social media activities. SMO can be said to be the process of increasing internet users’ awareness of products, brands or event promotions via social media services and communities for viral publicity.
SMO involves the use of RSS feeds, bookmarking sites, social media, blogging sites and video / photo sharing. Broadly speaking, SMO is similar to SEO, which aims to drive traffic to the website. However, this method is an integral part of Social Media Marketing.
4. What Is SEO
Short for Search Engine Optimization, which is a process or campaign to boost the ranking of a website on search engine search results, whether it’s a natural or paid method. An SEO campaign will run smoothly if the website embraces a variety of elements that search engines “like”. In addition, it needs to be supported by the accuracy of selecting keywords with minimal competitors.
Winning SEO requires conquering two basic areas to drive rankings in search results, namely on-page and off-page. On-page optimization is centered on various website elements that support a web page such as images, textual content and HTML code. Meanwhile, off-page optimization focuses on spreading more backlinks, namely links to websites that are being optimized.
Apart from on-page and off-page, there are three SEO methods that affect search engine search results rankings, namely: white hat, black hat and gray hat. If you want a website to be preferred by Google and the like, choose white hat over black hat. However, some SEO service companies actually offer the gray hat method where the price is more affordable than the white hat.
Benefits of SEM SMM SMO SEO
The main goal of a businessman to build a website is to increase sales figures while getting closer to consumers. However, it will be in vain if you do not optimize via SEO, SEM, SMM and SMO methods. There are many benefits that will be obtained as summarized from various sources.
1. Traffic visits
SEO, SEM, SMM and SMO aim to increase the number of traffic visits from targeted internet users, from search engines to social media. The four methods are much more effective and cost effective than email marketing. With the implementation of the right strategy, the website may be flooded with many visitors.
2. Website ranking
If you want your website to be more search engine friendly, then SEO, SEM, SMM and SMO methods are needed. The ranking of websites on search results for certain keywords is getting boosted up, even more likely to be at the top if everything is implemented perfectly.
3. Quickly popular
The fastest way to attract internet users to visit websites is through SEO, SEM, SMM and SMO. It is much more affordable and cost effective than offline promotion via print media or email marketing. The positive impact on the website can be felt faster, although it depends on the content, keywords and internet user habits.
4. Ease of analysis
SEO, SEM, SMM and SMO allow website owners to analyze and track visitor habits so that they have the potential to maximize keywords. Thus the owner can know the steps and strategies to be taken because they get more accurate data.
5. Brand awareness
The main goal of SEO, SEM, SMM and SMO is not just to increase traffic, but to increase brand awareness in the eyes of internet users. The higher the position of the website on search engines or social media, the more internet users visit the website. This also affects sales figures.
6. Promotion is effective
Mastering the methods of SEO, SEM, SMM and SMO makes it easy for websites to promote products, content, press releases or important information that consumers need to know as quickly as possible. The combination of the four methods is so powerful that it has a big influence on effective and inexpensive promotion.
How important is SEM SMM SMO SEO?
If you want to focus on building traffic and boosting saes figures, SEO, SEM, SMM & SMO must be applied. Don’t just fixate on one element which tends to be monotonous. Traffic from targeted visitors does not only come from search engines, but comes directly from social media. Tasting these four elements may be very costly, but it is much more effective and cheap than other methods, right?
Source : Pengertian SEM SMM SMO SEO