What is Rich Snippet and Schema.org

According to its function, Schema.org (markup) is microdata that can help Google understand the content of a page and display a summary of it on Google search results pages. That way information seekers can get some important information from the content of your web page before they click on it. For example information such as prices, ratings, stocks, and others.

Explanation of Rich Snippets

Rich Snippets are display of search results that are tagged so that they look more attractive. Rich Snippets do not affect ranking at all, only help Google users to select results with the information you provide. This Rich Snippet makes the search results for your blog look different so it can increase the click rate you get. You can add a Rich Snippet to the HTML of your blog or website to help Google present additional information to visitors. There are 3 steps you can take to create a Rich Snippet on your blog.

1 Choose HTML Markup Format for Your Rich Snippet

Google recommends that you use microdata. But any of the three formats below you can use to do HTML markup.

  1. Microdata
  2. Microformats
  3. RDFa

I myself am more comfortable using microdata as recommended by Google. But later blogger friends are free to choose which method to use.

2 Mark the HTML of Your Blog

There are several types of Rich Snippets that you can choose according to your blog. Some of them are:

  • Review / Review there is also a Rich Snippet with a photo / profile picture without a google plus list
  • People Data
  • Product data
  • Business and Organizational Data
  • Recipe
  • Event
  • Video, and
  • Music

 3 Display Rich Snippet Display

When you’re done tagging, please go to the Snippet Rich Test Tool URL. This tool will help you to see the results that Google will display in the search results. You only need to enter one of the URLs of your article page in the URL box provided. Wait a few moments to see the results of your rich blog snippet. Although this tool has shown the results you want, but Google makes a statement that there is no guarantee they will use the data that you provide. Because Google still has an independent algorithm to compare your Rich Snippet with the quality of the blog itself.

what is rich snippet and schema org

So what if after testing it turns out that Rich Snippet failed to install?

There are many factors that cause Rich Snippets not to appear the way we want them to. If that’s the case then Google recommends checking a few things from the markup you do on your HTML blog. Check your markup code again, and adjust it according to Google code standards.

Warnings That Often Appear on the Rich Snippet Testing Tool

Rich Snippet is a testing tool that checks the HTML data structure of blog templates, when you test with this tool you sometimes encounter warnings or error messages which of course would be better if fixed. When I checked this blog on Rich SnippetWebmaster Tools, it turned out that there were several warnings, meaning that there was a file that had to be lost on the website, this was canceled into a Warning / Warning form! This is quite influential on blogs, especially if we want to display star ratings or Google+ profile photos in search results on the Google search engine. In order for our blog to be more optimal, of course we have to solve it, for that we will slightly change or add code to our blog template. For those of you who want to know the HTML data structure of your blog template, please open the Rich Snippet Testing tool,then enter your blog URL, then see the results whether there is a warning or not, if there is a warning / warning you have to fix. Below are some caveats that often arise when testing data structures:

  • Warning: Required Columns Are Not “Updated”
  • Warning: No “author” hCard is required
  • Warning: required “title-entry” field does not exist
  • Warning: At least one field must be set for HatomFeed

How to make a rich snippet in WordPress

Do you want to add a Rich Snippet to your WordPress site? Why should you use it in WordPress? Yes, Rich Snippets can be interpreted as snippets in several lines of text that appear under each SERP (search engine) search engine search result list, according to keywords written by users / visitors in the search field. By implementing Rich Snippets in WordPress, this will allow you to have a list of specific searches on specific content, such as product information, events, cooking time recipes, article information, and more. Apart from that, this site also provides site owners to communicate with search engines. Structured data will allow search engines to see different types of content on the site that you have,and the presence of Rich Snippets to display additional information in search results. Therefore, your website domain and article listings will be more visible in searches and also help in building authority in that niche.

1. How to add rich snippets to WordPress using plugins

Managing this system manually can be difficult for experienced site owners. However, several WordPress plugins will make it very easy to add Rich Snippets to WordPress.

The first step you need to do is install and activate the Rich Schema All in One Schema plug-in. Then click the Rich Snippet icon menu in the sidebar. How to create a Rich Snippet by clicking on the section that matches the type of content in the available fields, when a user writes a special article or post. Now you can post new articles or edit existing ones. At the bottom of the post editor you will see a new meta box labeled Configure Rich Snippet and you will see a drop down menu with selecting the type of content you are working on.

The second step, by selecting the content type. You can choose the type of article content and in the form of article name, author, short description and article image. Then, you can change it to the event, recipe, or type of content you are going to create and fill. You can add several columns needed by Google to display Rich Snippets. Save your post to save Rich Snippet data.

2. Manually installing Rich Snippets in WordPress

As for how to install Rich Snippets manually. Markup data can be written in three vocabularies, namely microdata, RDFa, and JSON-LD. You can use any of the three on your site. However, most beginners use RDF to make it easier to understand. Each content type has a number of special characters that need to be defined. Schema.org is an organization that helps manage standards on various types of content. You will find complete documentation and examples of the type of content on their website. You should also use a Text Editor to be able to write with the required markup. You will also need to point to the structured data resource on Google Developers to understand the properties required for each content. To test it,You just need to visit the Google Data Structure Testing Tool by entering your site’s post URL. Click the Fetch and Validate button to review your markup.

3. Rich Snippet Writing Format

Rich Snippet writing can use Microdata, Microformat, or RDFa. The goal is that it can be read and displayed by Google, Yahoo and Bing and usually the standard protocol used for reading web data structures (HTML) is schema.org. How to create a Rich Snippet in WordPress there is a ‘Review’ scope that you can change according to the relevance of the content. Such as people, products, businesses and organizations, event recipes, music which includes markup / tagging on video content. Installing a Rich Snippet will provide more value for internet marketing. This is due to the provision of a different color in the appearance of search results on the SERP. Even though you have installed Rich Snippets, the strength of the article’s position on the SERP still depends on the SEO On Page article itself.

what is rich snippet and schema org 2

Explanation of Schema.org (markup)

Schema.org (markup) is the provision of code so that the content of the blog data or posts is well structured. We can check this in Google’s Structured Data Testing Tool. Install this Schema.org code (markup) on a Blogger template to get better ranking on Google. Schema.org (markup) will have significant changes in the SEO of your website. Using the article schema, search engines add the best results from your meta description to display in the search results. For Blogger based blogs or websites, the most important Schema.org (markup) includes:

  1. Web page
  2. Website
  3. Blogposting
  4. Article (Optional)

Webpage schema for snippets or summary purposes of home articles on search pages. Website Schema for the search box sitelink. Blogposting to display the structure of the article (title and summary of the article) on Google. After the website has been created, there are a few things we need to do again so that the website can be indexed properly by Google. There are so many factors about how your website / blog can be indexed by the Google search engine bot. Another important factor influencing your website that can be found by search engines and search engine bots in assessing your website is schema markup. In terms of understanding, Schema.org (markup) is “a form of microdata used to embed structured HTML metadata (” data about data “) with existing web page content to provide additional information and a richer browsing experience for users or we may be familiar with the term Rich Snippet” . In implementing Schema.org (markup) is often placed on the main page of the website so that the page can be easily found by Google, for use on the wp itself you are required to install the schema on the website plugin.for use on wp itself you are required to install the schema on the website plugin.for use on wp itself you are required to install the schema on the website plugin.

Key Benefits of Using Schema.org (markup)

In its implementation, Schema.org (markup) apart from identifying the data structure on the website, there are 3 other things that can be used as an advantage when viewed from 3 different sides of the use of the website, namely as follows:

  • Search engines, which must continually improve user experience to maintain / increase their search market share,
  • Users, who receive better search results, and
  • Website owners, who are using Schema.org (markup) as the newest SEO weapon.

In general, maybe we often use focus keywords and optimize meta descriptions and create taq titles for website optimization. Even though the above data is well added, sometimes the traffic to your website is still lacking. Especially if we use inappropriate keywords, which results in our articles being less indexed. It’s different if you start learning about using Schema.org (markup), your site / post will have a page rank and there will be a more accurate increase in search engines.

The Power of Using Schema.org (markup)

1. Helping Google in Understanding Your Website Content

According to its function, Schema.org (markup) is microdata that can help Google understand the content of a page and display a summary of it on Google search results pages. That way information seekers can get some important information from the content of your web page before they click on it. For example information such as prices, ratings, stocks, and others.

2. Increase CTR (Click Through Rate)

Apart from that Schema.org (markup) also makes your website look more professional in Google search results because there are still many websites that don’t apply this technique. Which ultimately makes your website’s CTR rate increase. But also keep in mind that installing Schema.org (markup) cannot be reckless. It has to match the function if you want maximum results. As in the previous image, the webshop owner uses Schema.org (markup) to display price, stock, and rating information. So that product information seekers can find out in advance what the price of the product is, whether the stock is available, and others.

How to Install Schema.org (markup)

There are two ways you can use it. First of all use a plugin if you are a WordPress user. And the second you can install manually if you use a CMS other than wordpress.

1. Using a plugin for WordPress CMS users

This is the easiest way for you wordpress CMS users. Simply by installing the Yoast SEO plugin, your website will automatically install Schema.org (markup). All you need to do after installing the Yoast SEO plugin is fill in the Organization field as your website identity as shown above. Yoast will automatically learn the content on your website, then Yoast will adjust what type of schema is most relevant to your website content.

2. Install Manually

For those of you who are not WordPress CMS users, you can use this method. The trick is to compile your own JSON-LD microdata code based on javascript and place the code on the page you want to install. To compile JSON-LD code you will need to follow the guidelines from Google, but if you have problems you can use the Schema Markup Generator. It’s easy, you just need to choose the type of scheme you want, so please fill out the form according to the website and your wishes. Once the code appears on the right, please copy the code into Google’s Structured Data Testing Tool to ensure that the code was written correctly. After that click Run Test.

Now that you have successfully validated the code and the results are correct, then feel free to copy the code and place it on the page where you want to install the schematic. Make sure you put the code after the <head> tag before the </head> tag to make it easier for Google to crawl. An additional tip, after putting the Schema.org code (markup) on the page, please double check that it is installed correctly by entering the page URL in Google’s Structured Data Testing Tool. To anticipate if you get it wrong when putting the code on the page you want.

The bottom line is Optimizing Schema.org (markup) can be said to be a must even though there are still many website owners who haven’t used it. Apart from beautifying the appearance of the web in Google search results, this is also a step to help Google understand the content on your website. And how to install it is also easy and doesn’t have to have advanced developer skills. Just understand the documentation provided by Google. Apart from that, Schema.org (markup can also increase the CTR of your website because it looks more professional and helps information seekers. So it is your duty to optimize your website with Schema.org (markup) that is relevant to the content of your website.

Source : Apa Itu Rich Snippet dan Schema.org