What is ON PAGE SEO and its explanation

On page SEO is one of the ways or SEO techniques for blog optimization as well as every page on the blog or website that we have so that it is expected to infiltrate the top rankings in search engines whether it is google, bing, yahoo search and other search engines. Basically, SEO On Page has several tricks or ways that in my opinion are almost the same as those discussed by other bloggers. But on this occasion, I will explain SEO On Page techniques according to my version. What this means is that I will unpack and share with you, the On Page SEO techniques that I did with this super blog pedia. Maybe those of you who are reading this article are one of the seo masters, so what I explain later is already firmly in your head and you’ve done it.But for those of you who are new to what SEO is specifically related to the title of this article, you are on the right page. Because I will explain several related topics:

  1. What is SEO
  2. What is SEO On Page
  3. How to optimize SEO on blog page

Along with the development of the world of technology and information as we can feel it today, many real-world business people are entering online businesses to expand their business for greater profits. Therefore, for online businesses it is also advisable to master SEO techniques, this is done to dominate certain keywords on search engines so as to increase visitors or increase evangelism and sales of blogs / websites.

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On page SEO optimization

Before discussing more about on-page SEO, it’s good that I explain a little about:

What is SEO

According to reliable sources, Simple SEO is search engine optimization (English: Search Engine Optimization, commonly abbreviated as SEO) is a series of processes carried out systematically aimed at increasing the volume and quality of visits made via search engines to a particular website by make use of the work mechanism or search engine algorithms. The goal of SEO is to place a website in the top position, or at least the first page of search results based on certain targeted keywords. Logically, a website that occupies the top position in the search results has a greater chance of getting visitors. While on page SEO is:

What is SEO On Page

In simple terms, seo onpege can be translated as the activity or process of SEO techniques carried out on the website itself. The goal is that articles and websites have a positive value by search engines. In addition, on page SEO is also very influential so that your website occupies the top position in search engines.

In SEO On Page, we can do things like the following.

Choosing SEO Friendly Templates

We can choose a web template or blog that is SEO friendly. We can check this first before using it. SEO-friendly templates must have a standard level of optimization such as responsiveness, load fast, and have a structure according to Search Engine (Google) standards.

Install the Meta Tag

Putting meta tags like proper meta descriptions can add strength to an SEO blog that can be found on search engines. It can appear in Google search results to show your articles. The description of the page must be analyzed first, so that it matches the target keyword optimization.

Blog Post Or Web Title

This title describes the entire content of your blog or web. We can optimize the use of targeted keywords in the blog title. But still pay attention to the length of the title so that it doesn’t exceed the length of the letters according to the Search Engine rules.

Build Positive Content

By creating a blog that is rich in various discussions that are still related to the business category, it will indirectly help increase the credibility of understanding a product / service being sold to prospective buyers and understanding the needs of your prospective clients themselves. For example, if you are selling Binchotan Charcoal (Binchotan Charcoal), then you should provide an understanding article about the product, its functions, uses, how to use and can solve the problem if you use the product. If necessary, provide valid data to test the use and benefits provided and also in the form of images or videos. The higher the level of information and understanding provided, it will indirectly affect the way clients think in deciding to use the services / products you provide.

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SEO BENEFITS FOR BUSINESS

The following are some of the benefits of SEO for online marketing in business:

  1. Get organic and potential traffic that helps increase your business’s sales conversion rate.
  2. Able to increase business branding, so that many people know about your business brand name.
  3. Get free customer data by offering attractive offers so that visitors provide the necessary data such as email.
  4. No need to use paid ads like Facebook, Instagram and Google Ads.
  5. Increase the number of clicks more from PPC ads.

Search engine optimization must be done consistently so that the position of the website is not displaced by your competitors. Google is always updating its search engine algorithms so that it always presents quality content and is relevant to the keywords typed in to users.

On-Page SEO Category

There are 3 important categories in On-Page SEO that you should pay attention to.

  1. Content
  2. HTML
  3. Website Design
  4. Content

1. Content

“Content is king” you’ve probably heard this term a lot. And it’s true, content is king. Especially for running SEO, then you must really pay attention to the content of your website. Why? Because Google wants to “satisfy” its users, and users will be satisfied if they get a solution to a problem they have. When users googling “how to create a blog”, Google will display the best content on “how to create a blog” to solve user problems. Google always tries to provide the best experience for its users.

That’s why you have to create the best content. Then, what is good content according to Google?

1. Quality

Quality content will make your website rank the best on Google, even if your website is new. But creating quality content isn’t easy. I have some ideas to start creating quality content. You don’t need to create it from scratch, you can copy some existing content, then improve it, make it more complete and more detailed so that your content is better than ever. Or if you already have your own ideas for writing content, then the next thing is to try to discuss with your friends to exchange ideas or just to ask opinions, about something that is lacking from your content.

2. Search for keywords and use them

Doing research to determine what keywords to use is an important part of quality content later. Google itself provides a free tool for Google’s keyword planner keyword research. Or you can also use paid tools like KWFinder, and Ahrefs. After getting keywords that match your content, then then use these keywords in your content. Good use of keywords are keywords that are not repeated continuously in one piece of content. Currently the use of keywords is more about semantics. This means that Google not only looks at your keywords, but also sees synonyms for the keywords you use, Google knows you are looking for keywords about “how to blog” and synonyms close to those keywords. The important one,You use these keywords in strategic places (such as titles, URLs, and meta descriptions).

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3. Latest content

According to Hubspot, posting content more frequently can help improve a website’s ranking on Google. By posting frequently, you are giving Google a ‘signal’ that your website is always up to date. However, there are also websites that rarely post new content, but always rank first. This can happen because they are always updating / updating the old existing content with newer information. So double check your old content, there may be updated information so that the ranking of your website improves.

4. Content that answers right away

Google will sometimes provide direct answers to users on SERPs (search engine results pages) or search engine results pages. If you write the content clearly enough, then Google can recognize it as the answer to a particular question and appear immediately below the search field. That’s why content in the form of insights and tutorials is becoming popular on search engines. While difficult keywords and complex sentence structures will not help improve the SEO of your website. Let’s check your content again. If you want to learn more about this, Moz has already covered all the aspects you should do.

2. HTML

After making sure your content is quality, the next thing you need to do is check HTML. You don’t have to be an HTML expert to do this, you don’t have to be a “professional programmer” to do this. At least you only need to know the basics of HTML. Such as the term “title tag”, “meta description”, “schema”, “heading”, “sub-heading”.

1. Title Tag

The title tag is the same as the headline or news headline in a newspaper. The title tag will appear on the browser tap when you open a new page. Meanwhile, HTML tags are the same as the title, article title, page title, and so on. And usually these HTML tags are in H1 (first-order heading) format. Each page can only have one H1. Why? This is to show and make it easier for Google to find which parts of your page or content you think are important. And usually in this HTML tag there are also keywords that match the topic you are discussing.

2. Meta description

Meta descriptions are what appear as excerpts or paragraphs when Google displays your website pages in search results. We will easily find out whether the meta description of a website is optimized or not in search results like the example image above. If the meta description results end with “….” by Google, it can be ascertained that the website is not optimized for its meta description, or that the excerpt could be too long (no more than 160 characters). My favorite tool to help optimize meta description is the Yoast SEO WordPress plugin. Yoast SEO not only helps edit meta titles and descriptions, it can also help organize the meta descriptions of any social media networks like Facebook and Twitter.These tools can also help integrate your website with Google Search Console. And much more, you can browse it yourself according to your website needs.

3. Sub-title

Sub-headings or sub-headings will help you organize your content to be tidier and easier to read. In addition, subtitles are also more or less influential in terms of SEO optimization. Remember H1? Where each page can only have H1 only. Well, you can use H2, H3, H4 and so on to support the previous H1. And this of course makes it easier for Google to identify the content that you create.

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4. Perform HTML Analysis

You can perform HTML analysis with Google’s search console tools (formerly called webmaster tools). In this tool you can see what is “happening” on your website. Is your website having a problem or not.

3. Website Design

The third part of On-Page SEO is website design. Website design here means not just about colorful, minimalistic, functional design and so on. But that also includes how about the visitor experience when visiting your website, loading your website. Because a good website design is one that provides the best experience for its users. Whether loading your website fast, navigating your website easily or not, secure connection, and mobile friendly. Why is this important? Try to remember again the SEO principles described in the article on SEO.

In essence, Google wants to satisfy its users by providing the best “service” by displaying the best website as well. That is why this website design is very important for you to pay attention to so that your website can occupy the best position on Google search pages.

1. Easy to explore

Google has a robot, which is called a “spider”. Its job is to crawl or track on every website on the internet. Now the easier it is for your web site to be tracked or indexed by “spiders” then the chances of your website appearing on search pages are wide open. The more links pointing to your website, the easier it will be for the “spider” to reach all of them, and this will give Google the convenience of knowing that your website is well structured. You can “help” Google make this easier by creating a sitemap. You can do a sitemap with the Yoast plugin or an online XML sitemap generator. To try to crawl on your website, you can try Rob Hammond’s crawler tool.

2. Duplicate content

There are many myths around us that claim duplicate content will make a website rank poorly on Google. And many think that all content on a website must be original, original. Reposting your content on other websites or posting “guest content” (articles you create on other websites) on your website will not harm your SEO unless you doing it the wrong way (spam).

For example like this: If you repost the exact same content to a website with a greater domain authority like Medium, this can hurt your website ranking, as Google will index the articles in Medium first because Medium has higher domain authority. Therefore, pay close attention to the content on your website. Don’t let duplicate content happen.

3. Mobile Friendly

If your website doesn’t have a mobile-friendly interface, then you definitely won’t rank well on Google. There are several tools you can use to check whether your website is mobile-friendly or not. I recommend a tool from Google for checking your website. With this tool, you can also find out what suggestions you can take to optimize your website.

4. Page Speed

No less important is the page speed or the speed at which your website loads. Based on data from Google’s speed industry recently, “The likelihood of someone leaving your website increases by 113% if your website takes seven seconds to load”. That means your website must be faster than seven seconds. Can? You can check using Google’s page speed test tool. With this tool we are also given advice on what we can do to optimize the speed of your website. Apart from Google’s test page speed, I also recommend giving pingdom a try. This tool is able to monitor general website performance. You can also track websites from various locations around the world to ensure that your website is accessible to international users.

5. Keywords in URLs / permalinks

Including keywords in URLs or permalinks will also help improve your SEO ranking. If you use wordpress to create a website, then you can set up permalinks. For example: If you are selling products on a website, then the default permalink on your website will be something like: https://nameadomain.com/products/id12234 . It would be better if you change the permalink above to: https://namadomain.com/ seller-kopi / kopi-arabica-bali-kintamani. Well, Google will find it easier to index the second permalink than the first. Likewise with your website visitors, it will be easier to read the second permalink. That way your website rank will get the highest position in the search engines.

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6. HTTPS and SSL

Website security when accessed is also one of Google’s considerations for ranking your website. This is evident when you visit a website but the website is not safe, Google will warn visitors. This warning notification will basically tell visitors not to provide personal information on unsafe websites. And there are two common security protocols on websites, namely: HTTPS (secure version of HTTP) and SSL. Both are related to your website domain. Therefore, make sure the domain you buy includes HTTPS and SSL in it. If you bought a domain but don’t have HTTPS and SSL, you can try contacting the domain service provider where you purchased it. They will always help. Or if you use wordpress,You can use the Really Simple SSL plugin which will help you manage your domain.

Source : Apa Itu SEO ON PAGE dan Penjelasannya