What is keyword and how to keywords research

Keyword or keywords  according to the meaning is a word or collection of several used by internet users to find the desired information. A keyword designation according to SEM means a word or phrase used to find suitable and useful web pages.

Keywords on blogs are divided into two, namely short keywords and long keywords. Short keywords are keywords that only consist of a maximum of two syllables while long keywords are keywords that are more than two syllables.

Short keywords usually have very tough competition in search engines while long keywords are relatively less competitive so they are widely used by novice bloggers. To determine keywords on the blog that we are going to create, we should do keyword research.

what are keywords

According to wikipedia , a keyword is a word or concept with privileges, which means any word that is used as a key and code or is used to relate to other words or other information.

Search engine marketing keyword designation means a word or phrase used to find appropriate and useful web pages. This article is based on material from the Free On-line Dictionary of Computing, licensed to the GFDL.

Keywords on blogs are divided into two, namely short keywords and long keywords. Short keywords are keywords that only consist of a maximum of two syllables while long keywords are keywords that are more than two syllables. Short keywords usually have very tough competition in search engines while long keywords are relatively less competitive so they are widely used by novice bloggers. To determine the keywords on the blog that you will create, you should do keyword research.

Keyword research or keyword research is also very necessary when creating online tools, such as websites, to sell online. Doing keyword research means doing research on what keywords are typed into a search engine, such as Google, when you are looking for something. This keyword research can be done using Google Suggest, Google Keyword Planner and Google Trend.

Meanwhile, according to webopedia , in text editing and database management systems, keywords or keywords are index entries that identify certain records or documents. In programming, keywords are words that are reserved by a program because they have a special meaning.

Keywords can be commands or parameters. Every programming language has a set of keywords which cannot be used as variable names. Keywords are sometimes called reserved names. In SEM or search engine marketing, a keyword is a word that search engines use in their searches for relevant Web pages.

Keyword or keywords that we discuss refers to search activity on search engines. Usually it starts when someone looking for information on the Internet is sure to type a word or group of words into search engines such as google, bing, and yahoo.

By typing a word or a number of words, it means that we are sending information request data. Furthermore, the search engine will provide the most relevant results according to the algorithm used. And the page that is considered the most relevant will be displayed on the first page. The words that are typed in the search box are what are called keywords

what is keyword and how to keywords research

Keyword Type

If you already understand the explanation above, it’s time to get to know the types of keywords. There are at least about 6 types of keywords in the world of website SEO, although there are several other types.

1. Short tail keywords

Are short keywords that target searches with only one to two words. This type can be said to have a high level of competition, so it requires special skills (experts) to rank first, second or third in search engine searches. For example, technology, health, the latest smartphones and so on.

2. Long tail keywords

This means that keywords are long and can consist of 3 words or more. Also called keywords derived from short tail keywords. If we want to target a keyword that is full of power, then it would be highly recommended to choose this long tail keyword because the level of competition is low and it tends to be easier to master the first rank in the SERP.

However, it is rather difficult to find potential long tail keywords, on the other hand, the end result of traffic is usually not as much as shots via short tail keywords.

For example, high-tech 2016, a list of the latest and best smartphones, fast learning techniques with Corel Draw, cooking tips in the style of a junior chef and much more.

3. Seasonal keywords

Maybe this third keyword does not sound familiar and is generally used by certain web sites. It is not uncommon for large sites to also apply seasonal keywords. Seasonal keywords are the most used keywords at certain moments. Surely you already know that seasonal keywords are only popular or are often searched for when entering special moments, for example during the Champions League match, during Eid Al-Fitr, when Eid Al-Adha and the like.

As for examples such as the results of the Barcelona vs sporting gijon match, the types of Muslim clothes on Eid al-Fitr, the price of sacrificial animals in 2016 and others.

4. Timeless keywords

Perpetual keywords are certainly the opposite of seasonal keywords. Perpetual keywords are the most widely used keywords because they are things that information users should know. In that sense, internet users are sure and always looking for these keywords because it has become a necessity. For example, how to deal with headaches, how to study effectively, tips for sleeping comfortably. Among the three keywords, there are eternal keywords which people must experience so they need various kinds of solutions.

5. General Keywords

General keywords are a type of keyword that can reach everyone. Written articles can bring visitors from various groups. For example: How to Increase Internet Speed, How to Treat Stomach Pain and so on.

6. Special Keywords

Special special keywords are types of keywords that have a specific target audience. The information provided is only needed by certain users. For example: How to increase adsense income, How to improve the SEO onpage structure, and so on.

Keyword function

There are at least 3 benefits or functions obtained from these keywords or keywords.

1. Provide an overview of the topic

Keywords are the most basic things in the content of your website that will provide an overview of the topic being raised

2. Helping visitors find out the topic of discussion

Keywords will help your website visitors to find out the topics discussed on the pages they visit

3. Help search engines understand the website

Keywords will help search engines understand your website pages. When search engines visit your website, they will index the page and enter it into a certain category.

What is Keyword Research

Keyword research is a website SEO technique for targeting keywords that will later be used in a blog post or website. It is clear that a site without keyword research is like cooking a certain type of food without knowing the basic recipe. So it is very important to know various kinds of keywords and do research for keywords or keywords that are sought after by internet users, so that these keyword shots will not be in vain.

The question now is, why do you have to do keyword research first and how do you do the right keyword research? This activity is the earliest stage when building a site and when keyword research has been carried out properly, the steps to optimize posts through Onpage SEO and Offpage SEO techniques will be easier and even able to compete in the first position of search engines .

In doing keyword research, we must also pay attention to the level of competition starting from high, middle and low competition. Choosing the lowest level of competition (low competition) is certainly easier to optimize than targeting high or middle competition keywords.

On the other hand, it turns out that there is a technique of its own in the way of keyword research, namely utilizing tools that are widely scattered in cyberspace, both premium (paid) and free. So there is no word “lazy” for bloggers or zitters not to do keyword research because all of them are also for the sake of being ranked 1st and getting as much traffic as possible.

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Benefits of Keyword Research

What are the benefits of doing keyword research brought up by newbie online businessmen who usually make blogs seem carelessly without any careful calculations and considerations when they are new. Even if there is a consideration, the only thing that is taken into consideration is the question “What keywords are currently being sought?” or can be interpreted by relying on estimates only. Here are some of the benefits of keyword research.

1. Help for market research

Keyword research activities can make it easier for us to see the market at large. That way the results can be sorted out which ones have low competition and are suitable as targeted keywords. Compare when creating content without keyword research, it is believed that the results will be much different and even appear less effective, where the impact is of course not able to get the traffic as expected.

2. Make it easy for the site to be found by search engines

When a keyword or target keyword is sought after by internet visitors, this is a great opportunity to target these keywords so that search engines such as Google, Yahoo or Bing will easily find excellent sites that have full support in terms of onpage SEO and offpage SEO.

3. Knowing the conditions of keyword competition

The competition for keywords at the top of search engines can be easily identified through keyword research. So we can decide whether we need to shoot the keyword in question or look for other derived keywords so that later we don’t take the wrong step in choosing high competition keywords where the optimization technique must be very difficult.

4. Win the competition in the SERP position

Websites that do keyword research are more likely to win the SERP competition. The reason is of course based on the discovery of low competition keywords but it is still in the scope of the most searches so that it can directly target these keywords and their derivatives (long tail keywords). Accompanied by simple optimization such as creating quality content and spreading relevant links is enough to make it compete in the highest search engine rankings.

5. Make it easier to create material (content)

Doing keyword research will make it easier for us to create material or post content. Besides that, the results are also much better than without keyword research at all. Remember! that keywod research is often the main goal when trying to determine the topic or niche of a site.

Free Tools for Keyword Research

1. Google keyword planner

The google keyword planner application is the default application from google which is able to provide keyword statistics starting from the size of the search, the estimated CPC (cost per click) and the derived keywords. According to information from google, Google Keyword Planner can direct basic keywords but does not always give the right results because the selection of keywords is very broad.

Google Keyword Planner is a free tool in Google Ads for new or experienced advertisers that is similar to a workshop for creating new Search Network campaigns . You can use Keyword Planner to search for keywords and see an estimate of how your keyword list will perform. This tool can also help you choose competitive bids and budgets to use with your campaign.

You can use Keyword Planner to complete the following tasks:

  • Examine the glass lock . Need help finding keywords to add to your new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keywords based on terms relevant to your product or service, website or landing page.
  • Get historical statistics and traffic forecasts . Use statistics such as search volume to help you determine which keywords to use for new or existing campaigns. Estimates, such as predicted clicks and estimated conversions, can give you an idea of ​​how your keyword list will perform for specific bids and budgets. These estimates can also help you make decisions about what bids and budgets to set.
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It’s important to remember that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bids, budget, products and customer behavior in an industry can all influence the success of your campaign.

2. Google Trends

Google Trends is a graph of web search statistics that shows the popularity of search topics over a period of time. Results can be displayed by city, region or language. News related to trending topics are also displayed here. With this application, users can compare their favorite topics with topics of interest around the world. Google Trends will also show how often a topic appears on Google News, and in which regions it is the most searched for.

On Google Trends one can find out how many people are looking for the keywords used and where the people who search for these keywords come from. Google Trends can also be useful as an ingredient for bloggers to choose good blog topics in the Google search engine.

The good news is, Google Trends’ keyword tool service is provided free of charge to its users.

3. Google Related Search

Apart from Google Trends, Google also provides other keyword research methods, namely related searches. Whenever you do a search with Google, the results provided don’t only include articles with the typed keywords. Google also provides long tail keyword suggestions related to the keywords being searched in real time.

For example, we tried to find the keyword “website services” and the results of the long tail keyword suggestions provided by Google were website services in Bandung, cheap website services, online shop website services, Bekasi website services, Bogor website services, professional website services, Cirebon website services. , and depok website services.

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4. Ubersuggest

Ubersuggest is a keyword tool owned by well-known SEO consultant, Neil Patel. You can use this keyword tool without paying a penny.

Including the blogger’s preferred application. This application provides data from Google and other search engines. In addition, this application can also expand your keyword list and help you generate new ideas.

Apart from being easy to use, keyword search results via ubersuggest offer tens to hundreds of results for short and long tail keywords so that it will be easy to find the right type of keyword. Ubersuggest provides complete information about how big the search volume for these keywords is, the difficulty level, and suggestions for related keywords that can be used.

5. Keyword Tool Free

The shape is almost similar to ubersuggest considering the concept is taken from google autocomplete. This tool seems to be less superior because it can generate hundreds to thousands of keywords and their phrases. So it is perfect if we want to find long keywords.

Keyword Tool is the best alternative to Google Planner and other research tools. Several reasons why choose this tool include:

  1. The free version of the keyword tool generates up to 750+ long-tail keyword suggestions for each search term.
  2. Unlike google planner or others, Tool is very reliable as it works 99.99% of the time.
  3. You can use these Tools for free, without even creating an account.

This Keyword Tool works with 129 domains on Google, 83 languages ​​and is user-friendly.

6. Keyword Revealer Free

Keyword Revealer is a huge time saver for anyone looking to uncover low competition keywords. Start focusing your SEO efforts on terms that are easy to rank for with a low difficulty score.

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This keyword research tool will uncover thousands of untapped long-tail keywords for every niche imaginable. Once the keywords are found, you will be able to view the difficulty score for each phrase and analyze the current competitive ranking on the first page of Google.

KeywordRevealer is dedicated to providing actionable data to help with your keyword research and search engine marketing campaigns. Armed with the right data, SEOs, digital agencies and bloggers can come up with the right keyword ideas to optimize for.

For the free version, you are given a quota of 3 searches a day, and can upgrade to the paid version if your research needs exceed the quota given.

what is keyword and how to keywords research 3

How to Correct Keyword Research

After knowing all the ins and outs of keyword research and keyword research, we will then provide guidance on how to do keyword research correctly.

All website owners at some time will realize how important it is to do keyword research, especially when they are tired of creating a lot of content but the content does not generate traffic because they incorrectly determine the keywords even though the title of the article is already ranked 1st.

This is the importance of doing keyword research before writing website content. There is nothing wrong with the content, what is wrong is determining the words and topics to be discussed. Never rely on feelings or imagination. Do research research and research. Without data, your goal of driving traffic will be far off the mark.

Let’s start the tutorial.

1. Determine the purpose of keyword segmentation

The first step is to determine the target keyword segmentation to be optimized. Is it to get visitors whose output is traffic or is it to increase the sales conversion of products whose output is the purchase of products or services?

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What we want maybe both, starting from getting visitors and then automatically increasing sales conversions. Unfortunately without keyword research it is impossible to get both.

Like the Basofi Sudirman song which is entitled not all men, so are keywords. Not all keywords are equal. There are keywords that are often searched for, some are quiet. If we only rely on feelings and imagination, guesswork, then we will most likely write content articles based on keywords that people have never searched for.

This is most common among beginners. Usually they are always excited to create dozens of new content without caring about keyword research, then feel proud because the article title is on page 1, the top position again. But the visitors remain few, there is no change at all.

Unfortunately, we spend a lot of time and money to create content, but apparently no one is interested in reading the content because the article never appears on keywords that visitors input on search engines.

If your goal is to get a lot of traffic regardless of increasing sales, then what should be emphasized in keyword research is the search volume, the more monthly search volume, the more feasible your keywords are in content form. The recommended minimum monthly search volume so as to provide traffic is a minimum of 1000 searches per month.

Other cases occur in companies or individuals who sell goods. Say Mr. Rahmat sells health products and reproduces articles about health in general on his website. Pak Rahmat also understands SEO and targets keywords with large search volumes through the Ubbersuggest tool.

After this optimization, in 2-3 months later traffic visits jumped to 90,000 visits each month, but apparently no one bought the products offered. What could it be?

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True, it was because Pa Rahmat was targeting the wrong keyword. It is important to remember that the purpose of keyword research for Rahmat is not only to find the keywords with the highest number of searches, not only to bring in visitors, but also to increase sales by bringing in targeted visitors.

If the goal is to increase sales so that visitors buy the products offered, then you have to choose keywords used by people who really intend to buy, these keywords are called Buying Keywords which even though the number of searches looks small, the potential for visitors to make a larger purchase.

2. Finding the right keywords using keyword research tools

After understanding the purpose of keyword segmentation, it is time to get the right keywords for the purpose whether to bring traffic to traffic or to increase sales conversions. The research tool used in this article is Ubbersuggest from Neil Patel. This tool is free and you don’t have to sign up for the research results.

Let’s start, first determine an idea, in this case study case we will look for the right keywords for the article on how to research keywords.

You can see ubbersuggest tells you that this keyword search volume is 480. Including a little for short-tail keywords with two words. Then scroll down to see other relevant keyword ideas.

You can see that ubbersuggest provides 6 derivative keywords which in terms of the number of searches are less attractive to create content. At this point, you understand why you sometimes make a lot of articles and it’s already on page 1 of Google but there are still a few visitors. That’s because the number of monthly searches is under 1000 and not enough traffic. There is no keyword suggestion that fits, now we try to click on the RELATED section.

Furthermore, in the related tab we find that the longtail keyword “How to Research Keyword” the number of searches per month is equal to 480 monthly search volume.

We know that longtail keywords are derived keywords from short tail keywords. If we want to target a keyword that is full of power, then it would be highly recommended to choose this long tail keyword because the level of competition is low and it tends to be easier to master the first rank in the SERP.

The end result for this article, the keyword chosen to be the title of the article is the keyword ” How to Research Keyword “.

Conclusion

Keywords on blogs are divided into two, namely short keywords and long keywords. Short keywords are keywords that only consist of a maximum of two syllables while long keywords are keywords that are more than two syllables.

Short keywords usually have very tough competition in search engines while long keywords are relatively less competitive so they are widely used by novice bloggers. To determine keywords on the blog that we are going to create, we should do keyword research.

If your goal is to get a lot of traffic regardless of increasing sales, then what should be emphasized in keyword research is the search volume, the more monthly search volume, the more feasible your keywords are in content form. The recommended minimum monthly search volume so as to provide traffic is a minimum of 1000 searches per month.

If the goal is to increase sales so that visitors buy the products offered, then you have to choose keywords used by people who really intend to buy, these keywords are called Buying Keywords, although the number of searches looks small but the potential for visitors to make a larger purchase.

Source : Apa Itu Keyword Jenis dan Cara Riset Keyword yang Benar