Do you have a private business? Is your Business just starting out or has it been running for a long time? You have to adapt to the evolution of a business that is now completely digital.
The increased functioning of the internet now appears to be a staple commodity for all groups, making it an effective medium for attracting new buyers.
Apart from opening an online shop, you can use Google Maps to register your business so that you can get more customers, one of the most effective ways is to use Google My Business.
With Google My Business, your business or small business can appear in the search results of potential customers using Google Search or Google Maps.
What is Google My Business
Google My Business or also known as Google My Business is one of the promotional programs offered by Google, the largest internet company that is very familiar to us today.
This program complements several of its products to promote various businesses that have been offered such as Google Adwords and Google Adwords Express which were recently launched.
The difference is, Google My Business can be used free of charge by any business owner who wants his business to be more widely known through cyberspace.
As we already know, now the internet is one of the most effective promotional media, because its users are growing.
Another advantage of this product is that it can be used for free, which can be used by businesses of all sizes, from small, medium to large enterprises.
For SMEs or Small and Medium Enterprises, Google My Business can be used easily even by those who are less knowledgeable about the internet. The reason is that there is no need for a complicated IT system like having a special website or an expert to run it.
How Google My Business Works
Google My Business is integrated with the Google search engine, Google Map as well as Google+ social media. So businesses that have registered and verified this program will be able to appear immediately when internet users are looking for integrated media.
With this, of course, your business will be easier to find over the internet, and have the potential to attract new customers.
The Google My Business system can automatically display your business when internet users search by location, category or brand. Also contains important information such as opening hours, contact info, and directions via Google Maps to guide visitors to your place of business.
So immediately take advantage of free promotional opportunities through Google My Business. Over time, internet users will continue to grow. As much as possible for whatever type of business is being run, take advantage of the internet so that it can continue to grow.
The digital world is the right world to improve business performance. Yes, this world can easily connect you with other people, even those who are far away. One of the ways is to use Google My Business optimally.
We often hear the term Google My Business, but not many people really understand how to use it. One of these Google features, if used properly can make it easier for you to manage your business.
Google itself is the search engine with the highest credibility and also the most reliable by many people. Therefore, the benefits of Google My Business for your business are certainly enormous.
Benefits of Google My Business
Google My Business brings many benefits to its users, including:
1. Maintain Reputation
If you use Google My Business to manage your business, your business will be well indexed on the first page and will display clear information.
This occurs when someone searches the Internet for your business name. If your business name is well indexed and information is displayed clearly, then your reputation will be even better. Searchers will be aware of your professionalism and will be more confident in what you have to offer.
Don’t forget to provide correct information about your business. It is very important to keep your business trusted and not suspected by others
2. Increase Customer Trust
With Google My Business, customers can write reviews and ratings about your business. It is something that is interactive and will delight customers. What’s in it for you? With this review system, you can find out what customers want.
Apart from that, you can also increase your sales through positive reviews. However, this feature can be a double edged sword. If you are unable to maintain customer satisfaction. They can give a bad rating that many people can see later and become a benchmark if your business is worth seeing or not.
With Google My Business you can create a simple website for the SMB you run, to be present in many Google service lines with more and more users day by day.
With a linear and relatively easy process, even for users unfamiliar with the website creation process, they can make their dream business website live on Google My Business. The website feature of Google My Business, apart from being able to display text information, can also add photos and change the display theme.
3. Simplify Customer Connections
With Google My Business, customers can easily find your address and contact you, either by email or by phone.
Customers will no longer be confused about how to stay connected with you. Customers only need to click on the listed phone button, your phone number will be displayed immediately and ready to be contacted.
Benefited from integration into various Google services, such as Google Maps, Google Plus, Google Hangouts, etc., you can also get detailed customer analysis on Google My Business. To see them, you can visit the Insights section, of course, once you’ve joined the app.
This can certainly be one potential way to increase sales of your product. For this reason, make sure that you enter a clear and correct contact number in Google My Business so that you can respond promptly to customer concerns.
Yes, those are some of the benefits of Google My Business that are useful for the progress of your business, especially in the digital world. Then, how do you optimize your business with Google My Business? Here are some tips that can be put into practice:
- Enter the correct address, email and phone number so that it is easier for customers to contact you.
- Make sure you check the spelling of any business name listed on Google
- Add photos related to your business to increase attractiveness
- Don’t steal photos from other parties. This could get your business name banned by Google My Business.
- Ask satisfied customers to rate businesses on Google Business