SEO optimization is a major impact for the ranking of a website in search engine search results ( search engines ) for a particular keyword. However, behind that there is a “unique weapon” that has been prepared so that website owners should avoid it from an early age. As the most popular search engine in the world, Google always wants to provide the best service in the form of the most accurate keyword search results.
Therefore, Google continues to develop and update its program in the form of a search algorithm. Step by step procedures and calculations are implemented by the internet giant for more accurate, relevant, high-quality and new search results.
Until now, four search algorithms have been officially released, namely Caffeine, Panda, Penguin, and the most recently added to the system is Hummingbird. Then, what exactly is the Google algorithm? How does it work? How to optimize all changes for a positive impact on the website?
What is Google Algorithm, Types and Tips
What is Google Algorithm!
What is the secret that makes Google appear as the most popular search engine site? The accuracy and accuracy of search results are the main keys that make internet users fall in love with them. In order to make this happen, the search algorithm is always updated so as to limit the presence of low quality websites that contain spam. This system is purposely applied to select and identify top searchers according to a number of specific factors.
Algorithms are programmed, run and modified by programmers. Everything after successfully passing the testing phase will be used to look for spiders or bots. All links that are found will then be traced by the bot and followed by their destination. This includes the bot’s main job of indexing what it finds then storing all the information in a virtual database.
Website owners and SEO experts are often confused by Google whenever they announce a change. They also choose to be prepared for the worst possibility. Lots of “horror stories” every time the search algorithm changes. Google doesn’t hesitate to punish websites that are caught trying black hat SEO techniques and posting low-quality articles.
Google’s newest search algorithm is notoriously malicious at removing flawed websites, even if it ever ranks for the best. For more accurate search results, search engines prefer websites that contain quality content and always follow established guidelines. To be honest, it is not easy to predict system changes and how they impact the website. Therefore, make preparations before the attack comes.
Types of Google Algorithms!
As written in the previous paragraph, so far there have only been four algorithm changes starting with Google Caffeine, Panda, Penguin, and Hummingbird. Each of them has different characteristics to show accurate, spam-free search results.
1. What is the Google Caffeine Algorithm
Caffeine was officially released in 2009 with the aim of observing the architectural structure of websites on their indexes as well as unexplored websites. Website infrastructure factors are included in the ranking and this makes it easier for Google to update the search index to make it more dynamic and organized when determining the catalog of millions of links on their database.
2. What is Google Panda’s Algorithm
Two years later after Caffeine, to be precise in 2011, Google released a change named Panda. The main goal is to punish as many websites as possible for releasing low-quality content. At this time, quality content is considered king, and even plays a central role in website analysis and evaluation.
On its first release, Panda evaluates Google’s index and looks for websites that contain duplicate content, heavy advertising and various harmful black-hat SEO-rich spam techniques. Luckily all penalized websites have a second chance at fixing mistakes, but rewriting articles that are deemed low-quality content doesn’t solve the problem.
3. What is Google Penguin Algorithm
If you identify and penalize websites with low quality content, this is the right time for Google to focus more and fix SEO errors. The new system was finally reintroduced a year after the release of Panda, to be precise in 2012, this time carrying the name Penguin. The main goal is to regulate website spam or over-optimization.
Penguin also targets sites that do keyword stuffing and anything else directly related to black-hat SEO. On the other hand, this update actually rewards websites that carry white-hat SEO and enriched with high-quality content that readers love.
The first version of Penguin targets websites that manipulate links in order to get more traffic. Penguin also penalizes websites that contain irrelevant links according to their niche or industry. The latest version of Penguin is looking for more spam websites and suspicious link building tactics such as buying links to attract more natural traffic.
4. What is the Google Hummingbird Algorithm?
Google first released Hummingbird on its 15th birthday, to be precise in September 2013, with the aim of finding websites that prioritize speed and accuracy. Initially the release of Hummingbird was scheduled for August, but was canceled so that it officially started a day before Google’s 15th birthday which falls on September 27th.
What makes the Hummingbird different from previous versions? This algorithm allows Google to refresh their index and search engine. Not only that, they also save various important elements of the previous version of the search algorithm. It could be said that the Hummingbird is much more complete.
The application of the Hummingbird for the first time turned out to have a big impact on 90 percent of pre-arranged searches. However, Hummingbird is designed for a more sophisticated search system, for example using the Voice service to search for certain keywords without the need to type on the screen or keyboard. This is one of the latest developments in the new version of the algorithm, Google is also trying to test the new search system.
Follow the Rules Without Going Against Google’s Algorithm!
Changes to Google’s search algorithm are often considered the biggest threat to website owners. A number of SEO experts say there is no need to worry as long as you comply with the applicable rules of Google. In order for the search results to be more accurate, relevant and fresh, the system is constantly being updated and developed. The main target is to display the most relevant answers and quickly after asking the question.
Google will always release the latest algorithms so that website owners do not become complacent even though they are already in the top rank and are flooded with visitor traffic. The owner must continue to work on optimizing the website with legitimate techniques and always post relevant content to avoid penalties from algorithm changes.
Every time there is a change or update, it will have a wide impact on all Google servers in various countries. Therefore SEO methods tend to be the same, as well as feeling the great impact, even if it’s good or bad. Algorithm changes have also been seen as a challenge for SEO enthusiasts to conquer the new rules for ranking search results.
Until now, Google hasn’t released a name for the newest algorithm, but rather a number of minor updates for the Hummingbird. Now the way to search for keywords is much richer and more attractive, especially when it is increasingly adapting to the latest technological developments in smartphone devices. The search results are getting more weighty and less useless spam websites.
Source : Apa itu Algoritma Google