According to Wikipedia , government agencies are collective designations including work units or organizational units of ministries, non-departmental government agencies, secretariat of high state institutions, and other government agencies, both central and regional, including state-owned companies, state-owned legal entities, and Regional Owned Enterprises.
In the Guidelines for the Formulation of Regional Performance Determination, government agencies are a collective of governmental organizational units that carry out their duties and functions in accordance with applicable regulations, including the Coordinating Ministries, State Ministries of Departments, Non-Departmental Government Institutions, Provincial Governments, City Governments, District Governments and Institutions – government institutions that carry out government functions using the APBN and APBD.
Meanwhile, a foundation is a legal entity that has social, religious and humanitarian aims and objectives, established by taking into account the formal requirements stipulated in law. In Indonesia, foundations are regulated in Law Number 28 of 2004 concerning Amendments to Law Number 16 of 2001 concerning Foundations. The DPR plenary session on September 7, 2004 approved this law, and Indonesian President Megawati Soekarnoputri passed it on October 6, 2004.
The establishment of a foundation is carried out with a notary deed and has the status of a legal entity after the deed of establishment is approved by the Ministry of Law and Human Rights or an appointed official. Applications for the establishment of a foundation can be submitted to the Head of the Regional Office of the Ministry of Justice and Human Rights whose working area includes the place where the foundation is located. Foundations that have been approved are announced in the State Gazette of the Republic of Indonesia.
Meanwhile, a non-governmental organization or NGO is an organization established by an individual or a group of people who voluntarily provide services to the general public without aiming to benefit from its activities.
This organization in its literal translation from English is also known as a non-governmental organization. The organization is not part of the government, bureaucracy or the state. So broadly speaking non-governmental organizations can be seen with the following characteristics:
- This organization is not part of the government, bureaucracy or the state.
- In carrying out activities not aimed at gaining profit (non-profit).
- Activities are carried out for the benefit of the general public, not only for the interests of members as is done by cooperatives or professional organizations.
What is the Website of a Foundation Agency or Institution
One of the duties of government public relations is to disseminate information and government policies in accordance with each institution to the public, accommodate and process public aspirations, and build public trust to maintain the image and reputation of the government.
For this reason, creative and persuasive efforts are required in carrying out the mission. Government public relations must communicate policies, work plans, and performance achievements to the wider community, through traditional media, conventional media and new media.
Communication using new media or internet technology can reach directly and quickly to all parties. The population of internet users in Indonesia continues to increase from year to year in line with the increasing development of information technology infrastructure in Indonesia and government programs that introduce internet facilities to all corners of Indonesia.
The growth of internet users has doubled, along with the growth in sales of smart phones (smart phones) that can access the cellular internet (mobile) so that people can access the internet anywhere and anytime.
The sites (web) most visited by internet users in Indonesia are social media sites, such as facebook.com, twitter.com, and youtube.com. Internet users in Indonesia mostly use social media and it is estimated that this will continue to increase with the increasing number of people using the internet.
In addition, many people also visit news portals, such as detik.com, kompas.com, vivanews.com, okezone.com, and Kapanlagi.com. The use of social media has shaped and supported new ways of communicating, interacting and collaborating.
Social media offers a faster and more appropriate way to participate in online information exchanges. By looking at the effectiveness of social media in building communication and interaction with the community, public relations must be able to take advantage of social media to get attention and support from a wide audience and no longer just survive with conventional communication methods.
In carrying out these duties and functions, government public relations uses various forms of internet-based communication media, such as websites, news portals, blogs, and social media.
In fact, social media has become one of the most widely used media, both by individuals and by organizations and institutions. Social media is two-way and open, allowing users to easily participate, share and create content.
Social media is growing rapidly along with the growth of internet-based applications, which are built on the basis of two-way internet ideology and technology (Web 2.0), which allows the creation and exchange of content between users.
Communication through social media can be done between individuals, individuals and institutions, institutions and individuals, as well as between institutions. Social media connects and unites audiences who share the same interests and interests, without being limited by geography, profession, age, and other barriers. Social media is an effective and intensive two-way communication tool.
The presence of social media has increased the means of disseminating information, public opinion, the dynamics of conversation and discussion, and has even changed people’s behavior and lifestyles, especially in areas that have been reached by communication infrastructure and information technology.
The use and use of social media is one way of promoting and disseminating government programs and policies as well as interacting and absorbing people’s aspirations so as to achieve mutual understanding for the common interest of the government and society.
Social media users eventually build a community so that intensive communication is established. The communication process due to the same interest in an issue will quickly build public opinion which has an impact on the image and reputation of the government.
Therefore, now and in the future, government public relations practitioners need to pay attention to the role of social media and be actively involved in it
Currently, almost all government agencies have used one or more social media as a means of public relations communication. Social media has been shown to be able to actively engage audiences and solicit input from various groups to create wisdom from the crowd.
However, if not managed properly and wisely, the use of social media as a PR communication tool can have a negative impact. Various inputs and comments, both positive and negative, can enter without being controlled, thus affecting the image of the institution.
Many accounts on behalf of government agencies are not actually official accounts of related institutions, but individual accounts of employees or parties affiliated with these institutions. If the use of social media on behalf of the agency is not accompanied by strict and binding rules and controls and professional management, it can result in unclear messages and public confusion, which will have a negative impact on the agency concerned, in particular, and the government in general.
Conversely, if the use of social media starts with a complete understanding and understanding, proper regulation, and good management will benefit from the use of social media in government agencies.
The use of social media is in line with provisions in bureaucratic reform, including the use of information technology (e-Government), communication strategies, change management (knowledge management), and governance management (business processes).
Social media principles include:
- factual, namely information conveyed through social media based on clear data and facts by taking into account the public interest;
- delivered through social media so that it can be easily accessed and known by anyone, anytime, anywhere in conveying messages correctly, honestly and as is;
- participation and involvement, namely the delivery of information through social media that is directed at encouraging public participation and involvement by providing comments, responses and input to government agencies;
An interactive one, that is, the communication of government agencies via social media is two-way;
- harmonious, namely the communication of government institutions through social media which is directed to create a synergistic relationship that respects, supports, and provides benefits among various related parties;
- ethical, namely the implementation of communication by government agencies through social media that applies polite behavior, is in accordance with applicable ethics and code of ethics, and does not harm others and cause conflicts;
- equality, namely to foster good and equal working relations between government agencies and stakeholders;
- professional, namely social media management that prioritizes expertise based on skills, experience, and consistency;
- accountable, namely the accountable use of social media.
Benefits of Institutional Foundation Institutions Website
The improvement of information technology must now be followed by citizens who are active in utilizing technology, not only as users but we can become actors.
Technology can be used by all elements of society, including villagers. implementation of the use of technology can be applied by creating a website or web or blog.
A village or institution or organization can create a website or blog as a form of actualization. web can be made easily both free and paid. Free blogs can be created on Blogspot, WordPress, and other blog providers. Meanwhile paid websites can use premium hosting and professional designs.
Before creating a website, you may have to understand what the web functions and benefits. Here are some of the benefits of websites for agencies, foundations or institutions.
- Keep up with the development of information technology
- Contributing fill is not just users
- Institution or Organization Profile (About the organization, vision and mission, work program, organizational structure, and contacts)
- Proof of work (we are not considered working if there is no documentary evidence)
- Village news such as development news and activities
- Fund transparency
- Character / letter reader / testimony
- Events / Activities
- Opinion Place
- Online library
- File Storage (digital files)
- Lasting album (activity photos)
- job vacancy
- Citizen achievements
- Promotional media both text and banners
- Info Formation of organizations in the village
- Articles or other information about the area, folklore, history.
- As a material or link for disseminating information on social media
- Natural potential, superior products and others.
- Sodakoh Jariyah in the form of information and knowledge
- Get rid of or cover up negative news from online mass media, because usually the mass media report negative news
All this information can be informed and can be distributed to the general public or citizens to get online information faster in the sense that an institution has a magazine, or online newspaper that can be published anytime and quickly.
This of course will make it easier for every citizen to participate in various activities and find out various information in the village as well as information available from the government or other parties. This is because many citizens who already have smartphones can access that information.