What is Adsense and How to Register for Google Adsense

The benefits of building a site or blog with interesting and original content are not just building an existence and being a place for sharing information. You can get additional income by providing ad slots on the website. One of them is Google Adsense.

We often hear or maybe even see for ourselves that many bloggers and YouTubers get additional income from Google which is quite large in value and can even be very sufficient when taken seriously and some have succeeded in making Adsense their main source of income. Can still produce even if you stay at home.

There are many other advertiser choices that you can choose from when your website traffic is above 100,000 page views per month. Underneath it, Adsense is still the main choice for bloggers and publishers to get rupiah coffers from ads that appear on their websites.

Let’s start the complete discussion.

what is Google Adsense

When a site or blog floods with visitors every day, the owner tries to turn it into a place to make money. Opening advertising services is the right choice even though it is difficult to find potential potential clients. Therefore, Google launched an advertising program called Adsense to make it easier for site owners who want to earn money from advertising without having to bother looking for clients.

According to wikipedia , AdSense is a joint advertising program through the Internet media hosted by Google. Through this advertising program, website or blog owners who have registered and been approved for membership are allowed to post ad units whose form and material have been determined by Google on their web pages. The owner of the website or blog will get revenue in the form of profit sharing from Google for every ad that is clicked by site visitors, which is known as the pay per click (ppc) system or pay per click.

In addition to providing advertisements with a pay per click system, Google also provides ads for search (AdSense for Search) and referral ads (Referral). In search ads, website owners can install a Google search box on their web page. Site owners will get income from Google for each search made by visitors through the search box, which continues with clicks on ads included in the search results. In referral ads, the site owner will receive revenue after the click on the ad continues with certain actions by visitors that have been agreed between Google and the advertiser.

According to webopedia , Google AdSense is an ad placement service by Google. This program is designed for website publishers who wish to display targeted text, video or image ads on website pages and earn money when site visitors view or click on the ad.

Ads are controlled and managed by Google and web publishers only need to create a free AdSense account and copy and paste the code provided to display ads. Income is calculated on the basis of the amount per click or per impression. It is free to become a verified website publisher in this google advertising program.

Simply put, Google Adsense is a Cost Per Click (CPC) advertising program that allows site owners commonly referred to as publishers to install html code into part of the site design. After installing the code, the ad will automatically appear immediately. Usually advertising is closely related to the content category or content. For example, a site about food recipes shows ads related to cooking.

Adsense is the fastest way for a site or blog owner to earn money as a reward for his hard work so far. You will get a complete guide on How to Register for Google Adsense in this article.

After installing the html code, Google’s spider automatically rummages the site to find out what the content is. After that the spider will check the ad database then put it on the site design exactly where the html code is installed. Later ads will continue to appear in all posting articles. Still confused about how Google Adsense works? Listen carefully.

It all starts with advertisers who are usually called advertisers who choose certain keywords that you want to use to advertise. For example, a leading cooking appliance manufacturer in Indonesia wants to advertise on Google using keywords in the form of cooking utensils, cooking pots, non-stick pans and so on. Later Google will send spiders to track sites that have content with these keywords. If a site or article discusses cooking utensils or related keywords, the ad will automatically appear. Such is a brief description of what google adsense is.

what is adsense and how to register for google adsense

History of Google Adsense

Reporting from wikipedia, this advertising program was founded after Google acquired Pyra Labs in February 2003. The following month to be precise on March 4, 2003, Google Chairman and CEO, Erick Schmidt, announced a targeted content advertising service called AdSense. To support this program, on April 23, 2003 or a month later, Google acquired Applied Semantics, whose technology fully supports this service.

Since its establishment, the AdSense for Content unit only supports English and several languages ​​for countries in Europe, the Middle East and East Asia, as well as one Southeast Asian country, namely the language of Thailand. But finally on February 1, 2012 Google officially announced that Indonesian is now supported for displaying ad units for Content, after previously Indonesian was only supported for ad units for Search only. Now AdSense for Content supports 36 countries in the world.

On November 7, 2012 Google announced that it has updated the account application application for new publishers who register through a partner host, meaning new registrants who register via Youtube, Blogger and Hubpages. Since then, there are two types of AdSense accounts, namely hosted accounts and non-hosted accounts. Based on official Google records, the number of publishers in this service has now reached more than 2 million publishers worldwide.

The term in Google Adsense

Before stepping into discussing how to register google adsense, there are at least 11 specific terms that you should know as basic knowledge.

1. Publisher

Publishers or ad publishers are people or website owners who have been registered or have been approved by the advertising application manager to place Google ads on their site. The publisher that serves google ads is called the google adsense publisher. Previously, publishers had to register with Google first and were only able to serve Google ads on their website after the application was approved. Each publisher is only allowed to have one google adsense account, but they are allowed to place google ads on all their sites that meet the requirements of the google program.

2. Ad Units

What is meant by Ad Units is the AdSense ad itself. Ad Units consist of several types instead of one type and several sizes instead of one size. The most common is the text ad type. When a visitor clicks on this ad unit, then (if valid) the advertiser will get revenue according to the CPC value.

3. Link Units

Link Units are almost the same as Ad Units, it’s just that the format is similar to the menu format that we usually encounter on web sites. What distinguishes Link Units from Ad Units is that when a visitor clicks on this ad, he will be directed to a search result page on the Google search engine. New publishers will get income when a visitor clicks on one of the Ad Units on the page. In practice, Link Units are proven to generate more income than ordinary Ad Units.

4. AdSense for Content

The definition is an AdSense ad that is placed on a page. The advertisements that appear are advertisements related to the content of the page. Or the term uses a contextual concept. Ad Units and Link Units are included in this AdSense for Content.

5. Alternate Ads

In AdSense for Content, ads don’t always appear. The reason, among other things, could be because the stock of advertisements related to the content of the site had run out or Google could not predict what the site actually contained. If this happens, by default, what is displayed is a public service advertisement or often known as PSA (Public Service Ads). Because it is a donation type, then if you click it, this ad does not generate anything for the publisher. To overcome this, Google allows us to install Alternate Ads or alternative advertisements. If the Ad Units created have been arranged using Alternate Ads, then if the Ad Units cannot appear, what will appear is an alternative advertisement that has been previously arranged.

6. Channels

Channels is a kind of label that can be assigned to Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit can have more than one label, and conversely, one label can be used for more than one ad unit. On the Google report page, the report results will be grouped by Channels, so that the use of Channels will greatly make it easier for publishers to analyze the performance of their ad impressions. Generally, the publisher will give the same Channels name to the ad units on one site. If you want more details, it’s okay to provide a different Channels name for each ad unit on each site. The thing to remember, the maximum number of Channels allowed at this time is 200 channels.

7. Page Impressions

Page Impressions is a number that indicates the number of times a page containing Ad Units was opened by a visitor. The value is not affected by the quantity of Ad Units contained in the respective page.

8. Clicks

Clicks are the number of clicks on the publisher’s Ad Units. In the AdSense report page, publishers can see the total clicks they get, or based on their Ad Units or Channel.

9. CTR (Clickthrough Rate)

CTR is the ratio in percentage between the number of clicks received by an Ad Units and the number of views of the Ad Units. For example, a single Ad Units displayed 40 times and clicked 10 times has a CTR value of 25% (10:40).

10. CPC (Cost Per Click)

CPC is the amount of money a publisher will get if a particular Ad Units is clicked. The CPC value of each Ad Units is different and is determined by many factors, including the performance and quality of the publisher’s site. In general, however, the maximum possible value is 20% of the dynamic bid value offered by the advertiser.

11. eCPM (Effective CPM)

eCPM or CPM (Cost Per Million) is the result of dividing the publisher’s total revenue with the number of page impressions (per 1,000) he gets from his advertisements. For example, a publisher that makes USD 200 out of 50,000 impressions will have a CPM value of USD 4 (USD 200 divided by 50).

what is adsense and how to register for google adsense 2

AdSense program policies

Although this program provides great benefits, Google sets strict rules to protect the interests of all parties involved, including advertisers who are often harmed by the dishonorable actions of site owners who are members of the AdSense program. Some of Google’s restrictions that must be obeyed by website or blog owners participating in this program are:

  1. Clicking on the ad displayed on the site’s own, either manually or with the help of special software.
  2. Intentionally encouraging site visitors to click on the advertisements that are displayed, for example with the words “click this ad” or “visit this page”.
  3. Change the shape and size of the ad units that Google has defined.
  4. Creates direct links to search results pages for AdSense for search.
  5. Automatically fill the AdSense search box with certain keywords.
  6. Manipulate ad targets with hidden keywords or with IFRAME.
  7. The ad unit code must be placed directly on the Website html code without changes. Site owners are not allowed to change the ad code for any reason, for example with the aim of displaying the click results in pop up windows or diverting the ad target.

Before following the guide on how to register google adsense you must avoid anything that violates Google’s TOS. If you violate the Adsense policy above, Google will impose a Banned penalty, which is a ban on displaying Google ads on publisher websites, where this penalty is imposed by Google Adsense for publishers who violate program policies.

There are several kinds of banned Google, first the ad is disabled so that the ad cannot appear on one of the certain pages which is considered to violate program policy. Then the site is deactivated so that the website cannot display ads on all of its pages.

And the last thing is that the adsense account is disabled, this is a punishment for serious violations so that publishers can no longer display ads on all of their websites and are not allowed to register permanently.

Benefits and Strengths of Google Adsense

There are at least 9 benefits and advantages of Adsense compared to other website advertising platforms.

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1. Additional Income

Google offers additional income from AdSense ads installed on websites whose value is directly proportional to the amount of traffic, website popularity, number of clicks and also niche content. The more competitive the targeted keywords are, usually the greater the value on each ad click.

2. Easy to use.

Google Adsense is one of the easiest advertising platforms to use. After the registration is approved, we only need to add a code in the header theme file and google ads will run directly on your site or blog.

3. Light does not burden the website

The Auto Ads feature of Adsense makes it easy for publishers to display ads automatically and doesn’t have to bother manually inserting ads on web pages or article posts. Just install one line of auto ads code and Google’s AI AI will automatically adjust the best ad placement. This Auto Ads feature reduces the need to place ad code in every place and makes a lightweight website less heavy when compared to manual script installation without auto ads.

4. Means of testing the quality of the website in the eyes of Google

AdSense is one of the most selective advertising platforms. This platform does not accept all types of blogs and does not hesitate to reject blogs that still do not meet the standards. If Google accepts your Adsense registration, it means that your blog has met Google’s standards.

5. One account for several websites.

Most ad networks will ask the publisher to enter the website manually. After you receive approval, you can start placing ads on your website with a unique code per website. If it has been approved, you can enter ads on various websites that meet the AdSense requirements with the same code. Just one account for several websites.

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6. Display Ads Neat and according to content

Google’s priority is always on user convenience, both for search engines and for Adsense. You don’t need to worry about the appearance of your website being messy, Google has implemented a very good system with attractive display ads and ads appear according to the content of the website content. So the ads are not too distracting. Google AdSense also offers customizable advertisements. Users can easily adjust the size, shape, background and border of the ad.

7. Many References and Support Forums

This platform has a lot of documentation that can be used as a reference. Unlike other advertisement programs, AdSense has a fairly broad category of advertisers and website owners. The platform also has a dedicated support forum where you can find lots of tutorials and user guides. If there is a problem, just look for references that you can read related to AdSense.

8. Provides Complete Statistics

This platform provides complete statistics and complete analysis of website visitors and earnings. All features you can find on the Adsense account dashboard. You can easily see the number of clicks, the income per click, the total income, the popularity of the website, and the popularity of each page the ad is displayed on.

9. Definitely Pay.

You don’t have to worry about payments from Google because they are very transparent. You will have no problem taking payments from AdSense. Google makes payments every month with a minimum disbursement that can be made if it meets the equivalent value of $ 100 or 1.4 million (exchange rate Rp.14,200).

Already interested in installing Google AdSense? Relax, you only need a few steps. However, you need to be patient because there is a process where you have to wait a few days for the verification process.

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Tips Before Signing Up for Google Adsense

Google is very strict in accepting registration to become a publisher. There are many things that must be fulfilled before your website is accepted. Here are some tips that should be prepared before registering with google adsense.

1. Age over 18 years

Google AdSense only accepts publishers who are over 18 years of age. This is later linked to the account and sending the account pin code for activation.

2. Make sure you only have 1 account

The policy of Google AdSense that every publisher can only have one account that can be used to add multiple websites without being limited. If you are caught multiple accounts, you will usually be banned directly from Google because they are considered to violate the rules.

3. Pay attention to the age of the website

The age of the website also needs to be considered, don’t rush to register a new AdSense account. You have to wait at least 2 months before being registered. Other references say at least the age of the website is at least 6 months before being registered with Adsense.

4. Ensure Navigation Is Easy To Use

Navigation is an important part and really determines the comfort of visitors. The easier and clearer the navigation of a website is, the better the user experience it provides. There are at least three things you need to consider regarding navigation, namely readability, organization, and function. For example, a good travel website has a navigation arrangement like this ‘Home »Destinations» Gallery »Reviews» About Us’.

5. Create Quality Original Content

No matter how good the website looks, if you don’t have original and quality content, it’s difficult to get traffic. Original and quality content will bring lasting traffic. If visitors like website content, they will usually tell and suggest your website to friends or relatives. Of course this helps bring in organic traffic. It’s always better to create original content. Google prefers original content and will block websites that contain counterfeit content or copyright infringement.

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6. Don’t Use Other Advertising Platforms

We recommend that you do not use other advertising platforms until AdSense has approved your account activation request. Your website will be more trusted if you only use advertising services from Google Adsense.

7. Already has more than 15 indexed articles

It is important to publish at least 15 original and quality articles before signing up for Google Adsense. The articles that you add will be a positive indicator and identifier for Google to classify the content and advertising niches that are suitable for your website.

8. There are at least 100 visitors every day

From some references, at least your website must have at least 100 active visitors every day. However, this figure is still argumentative. It could be that Google approved the request to activate the AdSense account that you submitted, even though the visitor was still in the 50s but the quality of the content and other conditions were met.

9. Create an About, Contact and Privacy Policy page

If you want to be accepted as a publisher, it is obligatory to include the About, Contact, and Privacy Police pages on your website. these rules have also been stated in Google AdSense policies.

10. Post regularly during the review period

Lastly is to post articles every day during the review period. This method is proven to be effective and can easily be accepted by AdSense. By posting regularly, it shows that your website is eligible to work with Google’s program. In addition, there are other benefits about the importance of posting articles every day, one of which is that the website rankings increase.

How to Register Google Adsense Right

After knowing all the ins and outs of Adsense following Google policies and 10 tips for preparation before registering above, we will then provide a guide on how to register for Adsense correctly.

1. Create an Adsense Account

To create an AdSense account, follow these steps:

  1. Go to https://www.google.com/adsense/start .
  2. Click Register now.
  3. Enter the URL of the site where you want your ad to appear. Learn more about entering URLs . Blogger, YouTube or other host partner If your site is on one of our host partner sites (such as Blogger or YouTube, and the like), you can complete these steps through your account by clicking Continue on… after you enter the URL. That way, we’ll be able to set up your account faster, because host partner sites use a different account creation process.
  4. Enter your email address.
  5. Choose whether you want AdSense to send performance recommendations and tailored help. We recommend that you select Yes so that we can help you get the most out of AdSense. You can change the contact settings later.
  6. Click Save and continue .
  7. Sign in to Google Account.
  8. Select your country or region.
  9. Review and agree to the AdSense Terms and Conditions.
  10. Click Create account. You have now successfully logged into the new AdSense account.

2. Activating Adsense Account

After you create an account, you need to activate it in order to show ads on your site and make money. Your AdSense homepage displays a list of tasks that must be completed before Google can activate your account:

1. Link Your Site to Adsense

To complete the activation process, you will need to connect your site to AdSense. Here’s how:

  1. Log in to your AdSense account.
  2. Copy the code that is on the AdSense homepage.
  3. Paste the code into the HTML of your page, between tagsand.
  4. Confirm that you pasted the code and click Done.
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2. Enter Payment Address Details

To complete the AdSense activation process, you must provide payment address details. You must enter this information correctly in order to receive payments.

How to enter payment address details

  1. Log in to your AdSense account.
  2. Complete the following fields on the “Payment address details” card:
    Account type: Choose whether you want an “Individual” or “Business” AdSense account. Note: There is no difference in service or payment structure between individual and business accounts. Individual accounts are paid to the payee name of the account holder, while business account payments are paid to the company name.
    Name: For individual accounts, enter your full name exactly as it appears on your banking information. For a business account, enter your company name in the “Business name” field and a contact name for your company in the “Name” field. See examples of what we can and don’t accept:
    Address:Enter your full postal address. Note: You must be able to receive email at this address. If your account balance reaches the verification threshold, we will send a Personal Identification Number (PIN) to you via email. You must enter this PIN in your AdSense account before we can send payment to you.
  1. Phone number: Please enter a valid phone number.
  2. Click Submit.

3. Verify the phone number

As part of our efforts to protect publisher accounts, we ask you to provide a valid phone number when activating your AdSense account. We use phone number verification to make sure your information is accurate and up to date. For more information, see our phone number verification FAQ.

Phone number verification is not required in all countries. If you are required to do this verification, you will see a card on the AdSense homepage.

How to verify a phone number

  1. Log in to your AdSense account.
  2. On the “Verify your phone number” card, enter your phone number in international format.
    Telephone numbers using international formats start with a plus sign (+), followed by the country code, area code, and telephone number:
    + (Country code) (Area code) (Telephone number) Example: +14155552671, +441234567890
  3. If you have previously verified your phone number for Google, you will see the verified phone number in the “Phone number” column. You can choose to use this phone number for AdSense and go through other phone verification processes.
  4. Choose whether you want to receive a verification code by text message or by voice call.
  5. Click Get verification code.
  6. On the next page, enter the 6-digit verification code that we sent to you, then click Submit.

After you complete each task, click Finish or Submit .

Once done, we review the entire site to check for compliance with the AdSense Program policies and send you an email when your account is fully activated. This process usually takes a few days, but sometimes it can take up to 2 weeks. Then, you can set up ads on your site and start making money.

Conclusion

Adsense is the fastest way for website or blog owners to earn revenue. After installing the html code, the Adsense spider automatically rummages the site to find out what the content is. After that the spider will check the ad database then put it on the site design exactly where the html code is installed. Later ads will continue to appear in all posting articles.

Even though the AdSense program provides great benefits, Google sets strict rules to protect the interests of all parties involved, including advertisers who are often harmed by the dishonorable actions of site owners who are members of the AdSense program.

If you violate the Adsense policy above, Google will impose a penalty on Google Adsense, which is a prohibition on displaying Google ads on publisher websites, where this penalty is imposed by Google Adsense for publishers who violate program policies.

There are several kinds of banned Google, first the ad is disabled so that the ad cannot appear on one of the certain pages which is considered to violate program policy. Then the site is deactivated so that the website cannot display ads on all of its pages.

You can follow the tutorial on how to register google adsense that we present in this article by understanding the Adsense policies beforehand and also preparing what we mentioned in the preparation tips before registering Adsense. Good luck.

Source : Apa itu Adsense dan Cara Daftar Google Adsense Lengkap