Understanding Search Engines, Types and Benefits of Search Engines

Search engines are vital. When we search for anything, we will usually search for it through Google. In fact, every day there are 4 billion searches conducted through Google, Google dominates the market share for search engines in the world with 92%. The rest is filled with other search engines such as Yahoo, Bing, Yandex, Ask.com and others.

Search engine sites or search engines have an irreplaceable role since they were first circulating in cyberspace. Lots of internet users are helped by the presence of this service when they are trying to find accurate and reliable information even though they do not know the exact definition of a search engine .

In addition to making it easier for internet users to find the desired document, search engine services also contribute traffic or visitors to websites belonging to certain parties. Currently, almost all industrial sectors are growing rapidly thanks to the presence of search engines that develop web content optimization ideas so that they can boost rankings (positions) in search results for certain keywords. From here is the beginning of the presence of Search Engine Optimization (SEO).

Let’s learn more about what is meant by search engines . This article will be made in a question and answer format to make it easier for you to learn more details about search engines and their explanations.

Explain the Definition of Search Engines!

Reporting from the Webopedia page, search engines are a collection of programs to search for documents or information with specific keywords. This service immediately displays a list of documents based on keyword searches that have been found on the internet. The search engine is considered to be a collection of programs that lead to a specific website service, which most internet users associate with Google, Bing and Yahoo.

Meanwhile, according to Wikipedia, what is meant by a search engine is a computer program designed to search for files stored in www, ftp services, mailing lists, or news groups on one or a number of server computers in a network. A search engine is a tool to find information from available documents. Search results are generally displayed in the form of a list which is often sorted according to the level of accuracy or the ratio of visitors to a file known as hits.

The information that is the target of the search can be found in various types of files such as website pages, images, or other file types. Several search engines are also known to collect information on data stored in a database or website directory . Most of the search engines are run by private companies that use proprietary algorithms and closed databases, among which the most popular are Google safari MSN Search and Yahoo !.

The definition of search engines in general includes a search that allows internet users to find various documents and information on the internet, aka the World Wide Web. Thus, users can quickly get information from various sites in just a few seconds. The best selling, reliable and accurate search engine service today is Google. Search engines other than Google include Bing, Yahoo, Yandex and Ask.com.

The notion of a search engine or search engine is actually no different from a website in general, it’s just that its role is more focused on collecting and organizing various information on the internet based on the needs of users collected by web crawlers or spiders . The results from this search page are then commonly referred to as SERPs or Search Engine Result Pages. The higher the position of the website on the search engine SERP, the greater the potential for visitors to our website.

Search engine results page or SERP will provide search results based on relevance, starting from the most relevant content to not. The way a search engine determines a SERP position is determined by a search engine algorithm that is usually constantly changing and updated to improve user experience. Each search engine aims to provide the best answer for each keyword search. That’s why there are always algorithm updates to ensure search engines always provide the highest quality and most relevant answers.

When asked what a search engine is, SEO experts say that a search engine or search engine has an electronic database containing billions of websites in the world with trillions of keywords to help display search results optimally.

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How Do Search Engines Work?

Basically, the way search engines work is like an electronic library, the difference is that search engines are connected to billions of website dataases around the world so that when visitors enter keywords, all data in the database appears in the search results form. Search engines send “signals” to collect as many documents as possible from all corners of the internet using programs called web crawlers, indexers, web spiders, and spider robots. It is so named because the concept of this website network is similar to a spider’s web that is ready to be used to catch insects. The search results of these crawlers are then used by search engines to build an internet index. After knowing the meaning of search engines , let’s get to know more about how search engines work.

State the Search Engine Functions!

Reporting from the Makeuseof website , there are 3 functions of search engines, namely crawling to find content, indexing to store and track content, and retrieval to retrieve relevant content when someone asks a search engine. Crawling is the stage when a search engine acquires data from a website using a crawler, which is an artificial program that aims to visit the site and read all the pages and information to generate important records for the search engine index.

Basically, the function of metacrawler or metasearch on a real search engine is to crawl every corner of the website. The crawler will collect details from each web page such as title, image, keywords, internal links, and so on. Each crawler collects different data. Bots or spiders that visit every page on the website work very fast, even Google Spiders can read thousands of pages per second. This crawler will also revisit web pages to see changes or updates made. Some pages can be marked with “noindex”, which is like giving a signal to bots not to index the page. One of the reasons to “noindex” a page is to avoid duplicate content.

The second stage is Indexing or the stage where the data that has been crawled is then processed and placed in the database. Imagine if you have a lot of books, and you record all the data from the books you have; from the number of pages, author, genre, year published, and others. Crawling is a process when you read all the data, while Indexing is when you make notes about all the data in the book.

The third stage is Retrieval & Ranking, which is the process when search engines process requests from questions that you usually type in Google search, and provide pages from websites that are most relevant to your request. Each search engine or search engine has its own algorithm or way of choosing which pages are most relevant to the keywords we enter in search engines. That’s why Google, Bing, Yahoo, and other search engines return different results for each query. Every search engine company keeps their algorithms secret and the way they rank / rank web pages. The more relevant the results are given, the better the algorithm will be.

Tell me about the purpose of a searching engine program!

Every time the search engine indexer will take every page of the website automatically by following each link (so backlinks are very necessary in the SEO process), then index the data obtained. This indexing is based on reading the text in the title, subtitles, meta tags, and others. By this index, search engines can easily provide quality and relevant information on keywords searched by internet users.

Every search engine must have a program called a special algorithm which is always updated regularly. Google, for example, frequently updates algorithms such as updating Google Penguin, Google Panda, and Google Hummingbird to further optimize search results. There are two criteria for giving search results carried out by a search engine, namely the relevance of keywords to the content of a web page, and the number of visitors to a website. Based on these criteria, search engines are able to display any page that matches the topic being searched for.

Most search engines will tell you about how to improve your website’s page rank in search results pages, the algorithms they use are well maintained and updated frequently to avoid abuse and provide the most relevant results.

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Explain the Benefits of Search Engines!

The presence of search engines provides many great benefits for internet users or site owners. For internet users, search engines are the first choice when looking for information about anything. In a day it is said there are more than about 4 billion searches on Google, not including other search engines such as bing, yahoo and ask.com.

For site owners, search engines help the information and content provided can be accessed by visitors from all over the world. The presence of search engines helps increase branding through content that is packaged using search engine marketing (SEM) and search engine optimization (SEO). Please note, Search Engine Optimization is one of the most popular methods used to optimize website performance in the eyes of search engines.

Here are three direct benefits of search engines .

1. Provide a variety of information

The Internet stores a lot of valuable information and documents. A search engine makes it easy to find a variety of desired information, from university studies, encyclopedias, general discussions, job vacancies, to personal blogs. These services allow users to search for information based on various sources on the internet.

2. The accuracy of the results

Search engines are capable of compiling precise search results. By placing two quotes (eg “good”), the list of search results is much more accurate. Some services like Google or Yahoo even make it easier to search specifics by web source. Users can also get effective results without wasting a lot of time.

3. Regularity of Results

Search engine services can provide regularity in the world of the internet and websites. This means that a variety of information that is widely distributed on servers all over the world is collected in one place so that access is easier, anytime and anywhere. This has a positive impact on site owners who can get free and stable visits.

Explain the Types of Search Engines!

Search engines are currently considered the strongest method of promoting websites via online. The site owners consider it part of the Public Relations that works silently behind the scenes. This is further strengthened by the results of the study which states that between 40-80 percent of internet users find information or documents through the search engine search feature.

The presence of search engines benefits site owners, especially since the number of users of this service reaches 625 million every day as reported by the Searchenginewatch page . No wonder site owners are very dependent on SE (search engine) services, especially in order to generate targeted traffic to the website so that a greater opportunity for purchases to occur. Search engines also always bring new visitors to targeted websites by formulating the right optimization strategy.

In searching for documents and promoting websites, internet users and website owners need to be familiar with the types of search engines , namely:

1. Crawler-Based Search Engine

Crawler based search engines are search engines that use automated software programs to survey and categorize multiple web pages. The programs used by search engines to access web pages are called spiders, but under certain conditions they are known by other names such as ‘crawler’, ‘robot’ or ‘bot’.

The spider will search for web pages, download and analyze the information contained on the web page. Later the web page is immediately added to the search engine database. When an internet user performs a search, the search engine immediately checks the database of website pages containing specific keywords and displays them in the form of a list of links.

A list of links to websites is displayed according to the closest search for keywords that internet users want to find. Crawler-based search engines search the internet endlessly to find new web pages and then update database information so that users are always up to date with the latest information. Examples of crawler-based search engines include: Google and Ask Jeeves.

2. Search Engine Directory

This service uses a manual editor aka direct human involvement to define the category of a site. In other words, sites are placed according to specific categories in the directory database. The manual editor will specifically check and rate a site based on the information obtained and apply the rules. There are two well-known directory services to date, namely: Yahoo Directory and Open Directory (dmoz.org).

Several directories offer payment services. If a site or website wants to be indexed faster, it must pay a certain amount of money. But, don’t rush into making a decision, considering that some directories also offer free services even though the indexing process takes a long time.

3. Hybrid Search Engine

Hybrid services rely on the perfect combination of crawler-based and directory results. The role of humans in terms of hybrid search engines is as a manual editor in function as a search engine directory.

Nowadays more and more search engines are moving towards a hybrid-based model, but the two most well-known services that originated this concept are Google and Yahoo.

4. Meta Search Engine

The Meta SE service retrieves data from all results displayed by other search engines. Later the search results are combined into a large search list. The two most famous search engine meta services are Metacrawler and Dogpile.

5. Special search engines

A specialized search engine is a type of search engine developed specifically to meet more specific search needs. There are special search engine services such as shopping search (Yahoo Shopping), local search (nzs), domain name search (freeparking), freeware & shareware search (downloads.com) and many more according to the needs of internet users.

6.Pay per click (PPC)

One of the paid services from search engines for marketing and web promotion purposes. Many sites use PPC to introduce or advertise products or services to the general public to make them easier to accept. Later the site appears at the top of the ranking in order to get more clicks. Google AdWords and Bing are two of the most popular services. where fees are charged to site owners based on clicks or Click-Through Rate (CTR).

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State an Example of a Search Engine!

Apart from Google there are several search engine services that can be used. Here are some examples of search engines that can still be used today.

1. Google

Google is the largest search engine currently used by users globally. Who doesn’t know Google? Currently, Google is the most used search engine in the world. Google processes billions of searches every day. The Google search engine is available in 123 languages. Google itself collects billions of information from its users. As the most used search engine, Google controls 92% of the search engine market. This makes Google much bigger than its competitors.

Google was founded by Larry Page and Sergey Brin while still Ph.D. at Stanford University. They both hold 16 percent of the company’s shares. They made Google a private company on September 4, 1998. Its mission statement is to “collect the world’s information and make it accessible and useful to everyone”, and its unofficial slogan is “Don’t be evil”. In 2006, Google headquarters moved to Mountain View, California.

Google is estimated to operate more than one million servers in multiple data centers around the world and process more than four billion search queries and about 24 petabites of user-generated data every day. In December 2012, Alexa named google.com as the most visited website in the world. Google sites in other languages ​​are ranked in the top 100, as are Google-owned sites such as YouTube and Blogger. In 2014, Google also received recognition from Business Indeed as the company with the most valuable brands.

2. Bing

Bing is the second largest search engine after Google. The search engine for Microsoft’s results still controls 3 percent of the total searches on the Internet. Although not as big as Google, with a search figure of this size Bing has proven to be able to survive despite the lack of new innovations to attract internet users.

Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine site under the banner of Microsoft. Bing is a form of reincarnation that Microsoft has made of its three previous search engines, namely Live Search, Windows Live Search, and MSN Search.

This search engine was introduced on May 28, 2009 by Microsoft CEO Steve Ballmer at the All Things Digital conference in San Diego, United States, and was officially launched on June 1, replacing the previous search engine, namely Live Search.

Bing was created using a technology, namely the PowerSet that Microsoft purchased in 2008. This technology allows users to obtain more accurate search results. In addition, Bing is equipped with the ability to save and share search history via Skydrive, Facebook, and email. Bing classifies searches based on four categories, namely Web for searching web pages or websites.
Images for image search. News for news search. xRank for who and what Bing users search the most.

Images obtained from search results using search engines generally have JPEG and PNG formats.

In October 2011, Bing announced it was working on a new search infrastructure, with the aim of providing users with faster and slightly more relevant search results. This new indexing technology known as “Tiger” has been incorporated into Bing globally, since August 2011. In May 2012, Bing announced another redesign [there is a search engine that includes a “Sidebar” (Sidebar), a social feature that searches the network. social users to get information relevant to the search keywords.

3. Yahoo Search Engine

Before Google controlled the search engine market, Yahoo! is one of the world’s largest search engines. Since 2011, the Yahoo search engine has been run by Bing. To date, Yahoo is the third largest search engine in the US after Google and Bing.

Yahoo! Inc. is a multinational Internet company based in Sunnyvale, California, United States. Yahoo! Inc. was founded by Jerry Yang and David Filo in January 1994 and formed March 2, 1995. On July 16, 2012, former Google executive Marissa Mayer was appointed CEO and President of Yahoo !, effective July 17. Yahoo has appointed one CEO each year for the past five years.

On July 25, 2016, Yahoo was officially acquired by the United States telecommunications company, Verizon Communications Inc. with a value of 4.83 billion US dollars (around Rp. 63 trillion).

4. Yandex 

The next example of a search engine is Yandex for Russian search results. Yandex still sounds foreign to most Indonesians. Even so, based on data from Alexa, Yandex is one of the largest sites in the world with a pretty decent amount of search traffic. Interested in trying it? Immediately, you can slide to the Yandex.ru site.

The next example of a search engine is Yandex for Russian search results. Yandex still sounds foreign to most Indonesians. Even so, based on data from Alexa, Yandex is one of the largest sites in the world with a pretty decent amount of search traffic. Interested in trying it? Immediately, you can slide to the Yandex.ru site.

Yandex is a Russian internet company that operates the largest search engine in Russia with a market share of around 60%. Yandex is the fourth largest search engine in the world based on Comscore.com with more than 150 million searches per day.

Apart from Russia, Yandex also has a large share in Ukraine, Belarus and Kazakhstan.

5. Ask.com 

Before being known by its present name, Ask.com was known as Ask Jeeves. Ask.com actually has a different format from other search engines. This search engine has a question / answer format where the questions will be answered by other users. Apart from asking / answering questions, there is also a poll format.

Ask.com was founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California, United States.

The first software was developed by Gary Chevsky from his own design. Warthen, Chevsky, Justin Grant, and colleagues built the AskJeeves.com site with this design. In late 2010, facing competition from other, more popular search engines, the company opened up its search technology and resumed operations as a question and answer site. Douglas Leeds was appointed CEO in 2010.

Ask.com has been criticized for its browser toolbar to function like malware. The toolbar is embedded with the original installation program, usually Oracle Java, and cannot be removed from the browser once installed. After showering with criticism, Ask.com no longer integrates its toolbar with Oracle Java.

6. DuckDuckGo

Maybe some of us have just heard what DuckDuckGo is. The author himself only found out in the last few weeks. DuckDuckGo is a private search engine that does not track users or display advertisements on search pages. The presence of DuckDuckGo is very interesting given the increasing number of irrelevant ads that Google displays in search results.

DuckDuckGo is an internet search engine that uses information from various sources, such as crowdsourced websites such as Wikipedia and from partnerships with other search engines such as Yandex, Yahoo, Bing and WolframAlpha to get results. Search engine policy says that it protects privacy, and doesn’t record user information. Since users are not profiled, “Bubble filters” can be avoided, with all users showing the same search results for a given search term.

The company is based in Paoli, Pennsylvania, United States in Greater Philadelphia. The name of this company comes from the child’s play duck, duck, goose or duck, duck, goose.

Conclusion

This is the article about the definition of search engines and how they work, examples, types and benefits of search engines .

For users, search engines certainly make it easier to get information about anything. For a business, search engines provide many conveniences such as so that many people can be found on the internet. The presence of this service also makes it easier for site owners to optimize content and sales of products or services. Google is the largest search engine site with hundreds of millions of accesses every day, so it’s no wonder that most site owners try to optimize web rankings on Google via SEO.

In one of its algorithm updates, Google itself had said that they would increase the ranking of websites that rarely had errors and had high speed when accessed by users. So, it is highly recommended for bloggers and digital players to optimize their website, starting from the realm of design, quality of content, to web hosting technology, which is the life of a website.

In this article we also discuss several search engines other than Google, although Google still holds the title as the best and most popular search engine, knowing and using other search engines such as bing, yahoo, yandex, ask.com and duckduckgo will certainly provide an interesting experience.

If you have any questions or want to share your knowledge, feel free to leave a comment in the comments section below this article. Hope this article helps!

Source : Pengertian Search Engine, Jenis dan Manfaat Search Engine