Do you know how to create an online store that potential buyers will love? If you are a salesperson, learning this is quite important for you. What is the reason? The advancement of civilization has opened many avenues, one of which is the existence of an online shop. Online stores are able to increase seller revenue and meet the needs of customers around the world. Even at critical times like the outbreak, online shops can solve economic and distribution problems. You certainly want to experience the various benefits of an online store, right? Let’s find out how to make an easy online shop here.
Take Advantage Of E-Commerce Features
The easiest way to create an online store is to use the features of an e-commerce platform. All you need to do is register, create a store name, and put products on the e-commerce platform. Choose an e-commerce platform that has a lot of users, so that your products sell quickly. You can also use the push promotion feature of some e-commerce sites so that your product can move up the recommendation list. There are several advantages of an e-commerce platform for Micro, Small and Medium Enterprises. E-commerce platforms are accessed by many people so they can connect buyers and sellers. Apart from that, the use of this platform is completely free. However, there are some disadvantages to e-commerce platforms. You have to compete with thousands of other already named stores. Other than that,You can only make shipments with delivery services that have been authorized by the e-commerce platform.
Using Social Media
Apart from e-commerce platforms, you can also use social media to create an online store. Facebook, for example, has provided an online shop template when you create a business page. You only need to enter the product name, description, and also the price of the item on the Facebook online store. After that, the products and prices will immediately appear in the catalog on your Facebook page. There is one interesting thing about the Facebook store platform that will greatly benefit the seller. Kiwari, Facebook provides a shop button on the interface, so that users can immediately search for the desired item and rows of shops. It is similar to an e-commerce platform. Even more profitable, Facebook also provides affordable paid advertising via credit card and bank transfer methods. You can advertise your product for only Rp. 20.000 you know.
Using Third Party Applications
Want to set up an online shop on your website? Creating a custom online shop coding for a site is quite time-consuming and expensive. So, to anticipate this, you can use third-party applications that specifically provide online store plugins. You only need to find an application that provides an online store plugin for various sites, both free and paid hosting sites. Then, don’t forget to copy the online shop HTML onto your site so that the shop template can appear there. Although this method is somewhat more complicated than the previous two methods, professional businesses need their own online shop. Customers will trust your business more if you have a personal online store with carts that make it easy for them to shop.
Things To Look For When Creating An Online Store
By now, you know how to create an online shop. However, there are a few small things that can affect the success of your online store. Pay attention to the things below:
- Don’t just focus on one e-commerce platform. Use all platforms with the largest users in Indonesia or around the world.
- Create a non-boring product description.
- Avoid taking photos of other online shop products without permission, as you may be subject to copyright claims.
- Use the push promotion feature or advertising feature with attention to target marketing so that your paid advertising is not wasted.
- Promotion on various social media is important to increase awareness of people’s products.