In today’s sophisticated era, blogs also play a vital role in marketing. If you have a small business, then you should start thinking about building your first blog. There are several reasons why a business should have a blog:
- Your business looks cool to customers
- To build user community and maintain good relationships with customers
- Become an authority and control the information market related to your product or service
- Increase the visibility of your business on search engines
- Building Networking in cyberspace
- Increase Brand
Here is how to create a business blog in 6 easy steps and you are ready to compete with other businesses to become a better company, namely
1. Determine the Blog Platform
This is an important part. The wrong choice of blogging platform in the early days will make it difficult for you to develop your blog to the next level. Especially if your human resources are still very limited when it comes to technology. There are several popular blogging platforms such as Joomla, Drupal, blogger, or Weebly. But my recommendation is to use the WordPress platform.
Why? Because wordPress users can be used by more than 27% of the web on the internet. With that many users, especially being open source, WordPress is rapidly evolving to adapt to the latest web technology developments. So, you will have no trouble adding certain functions to the blog that you build. There are 2 types of wordpress, namely wordpress.com and wordpress.org. My recommendation is to use the wordpress.org version so that you are more flexible in adding the business features you need.
2. Select a WordPress theme
One of the advantages of WordPress is that it has a very wide variety of themes. You can decide what you want to look like and have a taste like, something that reflects the business you want to grow. There are tons of free themes that have gone through a rigorous selection process in the (Free) WordPress theme directory. You can download and develop your own theme based on existing themes. Or if you still don’t have a technology development division, you can buy premium themes at Theme Forest or Studiopress. Note: Make sure to buy a theme that is responsive, has forum support, and has easy customization of colors, buttons, widgets and navigation.
3. Register a Domain Name
After you finish determining the theme, the next step is to register a domain that is still available. Domain is the address that users will use to access the blog that you are building. For example http://www.bisnisku.com or http://www.bisnisbaru.com. Or you can use Niagahoster which many netizens recommend, not for promotion.
Prioritize getting a domain with a dot com extension. As well as being easier to remember, the dot com suffix is a commonly used extension for commercial purposes. So that it fits your business goals. Here are tips for choosing a domain name (If it’s still available, then use your business name only):
- Try to contain keywords
- Make sure the domain name is unique (not yet used by someone else with another extension)
- Choose the dot com extension
- Choose a name that’s easy to type
- Choose a name that is easy to remember
- Keep it as short as possible
- A domain name that lives up to expectations
- Avoid using numbers and hyphens
4. Buy Hosting
Hosting is a place to put the files needed to build a blog. When someone accesses your domain name, they will see the page on the hosting. Even though you get WordPress for free, that doesn’t mean you don’t need to spend money anymore. You need to buy hosting. You can still get hosting at Idwebhost or Niagahoster. But if you want the best hosting, then I recommend Hostgator or Bluehost.
5. Plan Your Blog Goals
Before going any further, you should set a blogging goal. Answer some of the questions below:
- What is the main purpose of the blog being created? Get leads, add to your email list, or become an authority related to the topic of your business blog?
- How often will you update your blog? The frequency of blogging determines everything. Two or three times a week is best for a business blog. But once a week is also not a bad idea as long as you are committed to publishing long, weighty content.
- What kind of call to action do you want? What kind of email opt-in? A link to a sales page? Or a direct call on the phone?
- What topics did you raise? It’s better to focus on being one of the best at one topic related to your business than to cover a wide variety of topics and not be an authority. Determine the topic from the first post.
- Who will write? Making sure the blog that you build is properly updated will make it grow faster. Do you order articles on freelance writing or assign specific individuals within your company, or are you forming your own writing team?
The 5 questions above represent everything you need in the early days of developing a blog. But don’t be rigid and adjust it to the needs and development of the blog that you manage at a later date.
6. When Possible Form a Blog Marketing Team
Popularizing a blog is not an easy matter. Especially if the level of competition is high. If you are not serious about managing it, then your blog will not attract many netizens. This means that your blogging goals will not be achieved. It means your business is in danger.
By creating a blog marketing team will ensure the blog is ready to compete in search engines, has advertisements to capture the right target market, and ensures that the brand that is built is in accordance with your company’s vision and mission. If your funds are not large enough to build your own marketing team, then you can use third party services in marketing your blog content. That way your blog will grow quickly and easily.
Now is the age of digital marketing. Sooner or later, all forms of marketing will shift to digital media. And blogs are the best answer to following the growing marketing trends around the world.
Apart from being affordable, blogs are also easy to manage. So, there is no reason for you not to build your business blog right now. Because the adage “The sooner the better” always applies in any industry. Do you have a reason why not visit a blog? Or create a quality blog ?