The site or blog owner must know a variety of terms related to search engines if you want to master the ins and outs of SEO. In terms of how to check domain authority and quality, you should know well what SERP, PageRank, Domain Authority, Page Authority and Alexa Rank are the first steps to optimize site rankings.
The following is a brief explanation that can open up insights. Ready? Let’s start!
How to Check Domain Authority and Page Authority
What is Domain Authority
Domain Authority (DA) is a metric created by Moz to rate a site on a scale of 1-100 (100 perfect scores, 1 worst score). The higher the Domain Authority of a website, the higher the ranking of search results. This can be used as a benchmark for site owners to openly compete with other sites.
How to check the Domain Authority of a website is not difficult, just install the MozBar extension on the Chrome or Firefox browser. Approximately 40 signals are used for ranking determination, but many SEO experts suggest that you don’t need to focus on all signals but only a few. For best results it is recommended to understand MozRank and MozTrust first.
After understanding what MozRank and MozTrust are, it will be easier to boost domain authority which also affects search engine search results rankings. How to improve DA ratings is similar to link building, namely looking for backlinks from websites that have the highest DA score.
Here are nine factors that influence Domain Authority ratings.
1. Domain expiration period.
Don’t hesitate to buy a domain with an expiration date of more than two years. This is a form of assessment to see the seriousness of developing the site.
2. Look for backlinks with adequate quantity and quality.
The two must be balanced, don’t just emphasize the quantity that is of low quality.
3. Diversification of Backlinks.
Don’t look for backlinks from just a few sites, try to find more from a variety of different sites. Consider geo-location, domain extension to any source. Make sure the backlinks are relevant and quality.
4. Internal Link Structure
Create related posts or articles and link each other. This is known as the internal link structure.
5. Remove Bad Backlink
Apart from link building, don’t forget to check any dead links and use Google Disavow to ignore them.
6. Create quality content.
Better to write 1-2 articles a day rather than 5-6 articles but with minimal quality.
7. SEO Optimized
Make sure the site meets all of the SEO criteria to make it easier for search engines to crawl.
8. Speed Optimization
Don’t let the loading times slow down the site. Make sure it can be visited within a short loading time.
9. Social Media Marketing
The role of social media marketing is indisputable. Build a network on Facebook, Twitter or the like.
What is Page Authority
Page Authority (PA) is a 1-100 scale rating developed by Moz for the pages of articles or posts of a site in search engines. It can be said that it is not much different from checking Domain Authority, as well as in terms of updating alias updates. A page may initially be given a score of 20-30, but it can increase dramatically to 70-80 depending on how a number of factors are being optimized.
Increasing the value of Page Authority similar to Domain Authority, there are several important factors that must be considered, especially a basic understanding of MozRank and MozTrust. Curious? Read “nine factors that influence DA’s judgment” as shown in the previous paragraph.
What is Pagerank!
PageRank (PR) is part of Google’s system for assessing how important a web page is, even if it is considered a determining factor for search engine search results. PageRank holds the principle that a page is considered important if many pages of other sites provide backlinks, aka backlinks. All backlinks that lead to a website page are considered part of the voting.
PageRank does not only assess how many backlinks go to a web page, but also considers quality. Backlinks from high PageRank sites are much more valuable than backlinks from low PageRank sites. So, don’t just focus on increasing the quantity without considering quality.
Google gives a PageRank rating from 1 to 10. The higher, the better. PageRank 6 sites are much better than PageRank 2. Usually ratings are given to individual pages, not entire sections of the site. To check PageRank, you can use the Google Toolbar. Keep in mind that only a few pages earn a PageRank of 10.
How to increase PageRank? As discussed in the previous paragraph. a web page needs to get a backlink. The quickest and easiest way is to create quality content that makes other people want to provide free backlinks, whether via blogs, websites, forums or social media .
What is Alexa Rank!
Alexa is today recognized as one of the leading internet statistics engines. Almost all sites from all over the world are included in the monitoring which is arranged in a graph of the level of popularity, aka the number of visits. The order was first decorated by Google, then followed by Facebook. The graph shows that the higher the popularity of a site, the rankings keep climbing.
Alexa’s statistical power does not just display the level of popularity of sites worldwide, but is more specific in terms of geography. Site owners can check popularity at global and national levels. Although this may seem trivial, it can be used to analyze the power of the site at the national level so as to formulate a plan to increase the number of visitors.
By knowing a basic understanding of check domain authority, page authority, SERP, PageRank, and Alexa Rank, site owners can better understand the ins and outs of SEO and conquer search engines. As is well known, all of the above elements have a major effect on the ranking of search results.
Source : Domain Authority Page Authority